Marketing

It’s time to stop thinking about your hold messaging as a basic or unproductive communication tool. Flip your mindset and start thinking about on-hold messaging as on hold marketing, and allow a whole new world of advertising opportunities to open up for you.  What Is On Hold Marketing? Many businesses use an on-hold messaging system that includes…

When you think about Apple — images, ideas, and emotions probably immediately pop into your mind.  Technology. Sleek. Silver. Different. Computers. Phones. Steve Jobs. A black turtleneck. An apple with a small sliced removed. The reason why it’s easy to imagine elements of Apple when you hear their name is because they have extremely consistent…

If you’re a restaurant owner, Instagram Walls are the perfect way to show off your drool-worthy dishes to patrons, whether they’re first-time customers or neighborhood regulars. Think your restaurant doesn’t need Instagram? Ask any of L.A.’s 34 most Instagrammed restaurants, and they’ll likely tell you otherwise. In 2016, brands on Instagram experienced a 42% follower growth…

If you run an auto repair or mechanic shop, you know you can’t just sit around and wait for customers to come in. You need to constantly be working to bring in new customers and invite existing customers to return. You need auto repair marketing strategies that consistently drive customers to your business. Thankfully, it…

Cross-selling and upselling in a tire store is a smart way to bring additional revenue to your business. Instead of acquiring new customers as a means to increase your sales, you simply sell more to your existing customers.  You increase the share of a customer’s wallet by helping people in your store see the value…

Small business marketing channels can seem narrow. With limited resources and digital platform properties, it’s easy to see how local retailers and businesses can feel restricted when it comes to the way they can create and promote their content.  But, small businesses may have more marketing channels than they realize. Through owned, paid, and earned…

When you organize your marketing plans and create a content calendar for your promotions and digital platforms, it’s easier to advertise your business. On our blog, we’ve been talking a lot about the value of building this type of editorial calendar. We published a complete guide on how to create marketing editorial calendars, as well…

Recently on our blog, we’ve been talking a lot about the importance of having an editorial calendar for your marketing and promotional content. We published a complete guide on how to create a content schedule and explained why every business benefits from having one. Today, we are going to dive deeper into this topic and…

We recently published a detailed look into what an editorial calendar is and why it is so important to a business’s marketing strategy. Now, we are going to show you exactly how you can create this powerful marketing calendar if you are in the retail industry.  We’ll also show an example of a retail marketing…

In a recent article by The Harvard Business Review, two researchers aimed to identify a complete list of customer values. They looked closely at the value propositions that can be added to a product, brand, or service to make customers feel more satisfied and happy with their purchase. The researchers created a list of values…

If content creation leaves you feeling overwhelmed and disorganized, you aren’t alone. Many businesses and brands struggle with maintaining a streamlined and systematic approach to content organization and planning — until they start using an editorial calendar.  What’s an Editorial Calendar? An editorial calendar is often associated with blogging. People associate it with publishers using…

You already spend marketing dollars on social media, advertising, and promotions designed to generate new business for your fast casual franchise. Why not really drive home your messaging by continuing the campaign after your customers have walked in the door? Your digital marketing strategy can have a physical presence in your franchise, and we’ve got…