Marketing

“He who gives when he is asked has waited too long.” – Lucius Annaeus Seneca When it comes to customer service, businesses should heed this quote. It happens all the time: consumers sign up for a service only to completely forget about it a month later. Then, when it comes time to renew, they end…

You’ve probably heard the word “branding” thrown around quite a bit. If not, here’s a brief description: branding is basically the story of your company. It’s the coordination of your marketing, advertising, your customer promise, and your image, in order to portray a consistent look and feel. Your brand is also tied to the way…

If it costs 6 to 7 times more to obtain a new customer than it does to keep and sell to a current customer, it makes sense to direct a small budget to advertise to those people that already buy from you. How do you advertise to current customers? If people call your business and…

“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney This quote from Walt Disney should ring true for every company, but specifically those with customers that are part of the millennial generation (currently 18-34 year olds). According to a recent study from Bazaarvoice…

  If your company collects customer email addresses for contact purposes and you’re not putting them to use, you’re missing out on a valuable marketing opportunity! Spectrio StreamCast is one of our most useful – yet underrated – services! It’s a form of interactive email marketing that you can use for many different purposes: communicating…

When four out of five product brands experienced up to 33% in additional sales through the use of digital out-of-home media (link), utilizing digital signage can really pay off! Here are 5 ways companies can use in-store media for brand promotion: 1. Seasonality is key! Partner with the right brands at the right time to…

Point-of-purchase (POP) advertising is in-store advertising that catches the attention of shoppers while they’re in an establishment. This type of advertising is typically found on printed signage like banners, shelf call-outs, and endcap displays. However, recent technological developments have opened up the options to a much wider range of POP advertising opportunities. Check out these…

Digital signage is the future of retail technology! Digital signage not only helps you stand out from the competition, but it can also decrease your costs for printed materials throughout your establishment. Just imagine the possibilities: -suggest interesting combinations or add-on options -demonstrate a product or service -showcase new or seasonal products -share your company’s…

I am only one, but I am one. I cannot do everything, but I can do something. And I will not let what I cannot do interfere with what I can do. -Edward Everett Hale This quote perfectly sums up the principles of great customer service, and it’s something we strive for here at Spectrio.…

You’ve told your callers that you appreciate their patience for holding, but have you really thanked them? A great way to show your appreciation for their patience while on hold is to reward them with a free gift. There’s several ways you can approach this, and best of all, the following methods will help you…

According to a recent report from SocialMediaExaminer.com, 90% of marketers said that social media was important to their business. It’s likely that your company already has a Facebook and Twitter presence, but are you effectively completing the social media puzzle? Here are 5 tips to help you make the most of the social scene! 1.…

At Spectrio, we understand that customer service can make or break a business. That’s why we’ve made it our primary focus! As Customer Service Week comes to a close, we would like to thank our fantastic Client Care team members for their commitment to 100% AWESOME service. We appreciate everything they do for both our…