Marketing

Live social media walls are valuable marketing tools whose content can be automated to entertain customers and visitors in your business (and attract new customers from social media). What is a social media wall? It’s a feed or stream that pushes social content, like tweets or Instagram posts, onto any digital signage display. A social…

Have you ever seen a business using digital signage and thought, “What’s the difference between that and a regular old sign hanging on the wall?” If you’re just getting started with a digital signage solution, or if you’re looking to update your current software, your content needs to be engaging to make an impact (and…

If your company is exhibiting at a trade show soon (especially for the first time!), you might be wondering what the best practices for trade show booth design are. As recent first-time exhibitors at one of the largest trade shows in Las Vegas, the Digital Signage Expo, we’ve learned a few things about what makes…

One of the biggest advantages of using a digital directory is that it can easily be designed to fit your brand and effortlessly changed as needed. While the possibilities are nearly endless as far as what you can create, there are a few design principles you should keep in mind when designing a digital directory…

Nothing can replace a friendly, helpful (and live) human being when it comes to providing good customer service, but digital signage can enhance it. Anticipating customers’ needs, fostering clear communication, and making the purchasing experience as easy as possible are the hallmarks of good customer service, and each of these can benefit from a little…

If you’re just starting out in your business (or if you’re simply ramping up your social media efforts), choosing which social media channels to use and spend time developing a following on can be a daunting task. You may feel like you need to sign up for every platform out there—and if you’ve already done…

Scenario: A couple leaves the movie theater after seeing the latest release. They decide they want ice cream and pull out their phone to search Yelp for ice cream shops in the area. They have 3 options: the first restaurant has 6 reviews, the second has 100, and the third has 800. Which restaurant do…

Restaurants, bars, and other businesses everywhere are quickly replacing their printed menu displays with new digital menu software. In addition to the flexibility and general strikingness, a digital menu pays for itself, especially if you change your menus often. You can also add social displays to your mix to increase sales! La Taqueria in San…

Like the first sip of crisp water after a 5-mile run, your restaurant satisfies every cell of your customers’ stomach. Like watching an Iron Man movie on a lazy Saturday night, your restaurant’s entertaining atmosphere engraves happiness into your customers’ mind that keeps them coming back for more. Customer experience is a highlight of your…

What if I were to tell you there are tools available to increase your sales, that are both inexpensive, and are easy to implement. Is that something you might be interested in? In 2015, there are now more digital marketing opportunities available for growing your business – from the inside of your venue – than…

What started as a trendy writing style for Twitter users has now made its way front and center in millennial culture. Hashtags are being used all around us, including on print advertisements, television, taxis and even the streets. We probably use them a little too much (for the JT & Fallon lovers). Of course, wherever…

Love it or hate it, social media has moved from a simple time waster to the main way businesses engage with their customers. Even if you’ve been using social media as a marketing tool for years, you still need to stay on your toes as the social landscape is constantly evolving. Here are the top…