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Digital marketing and traditional advertising outlets provide fantastic opportunities to drive business into your store and increase foot traffic. However, there’s a secret tool that is responsible for converting customers once they arrive — in-store marketing. What Is In-store Marketing? In-store marketing refers to marketing strategies that target customers while they are in a physical…

If you’re looking to increase sales and improve the customer experience, consider investing in digital signage for your auto shop. Clearer pricing and service listings could be the difference between a customer ordering a tire rotation or a full-body tune-up. Prove That You’re Different From the Competition According to a survey by Repair Trust, 78% of…

Good retailers know ambience matters in their business location, no matter what they’re selling. From music selection and inviting window displays, to the right product organization and a sales team to match, every detail contributes to the customer experience – even scent. The ideal shopping experience engages all five senses, which is why music and…

If you operate an auto body shop, tire store, oil change stop, or vehicle repair business — your target customers are the local people who live near your location. You need to connect with the people in your community to fill your shop with customers and clients. To do that, use these top local marketing…

Most marketing plans have a blind spot. With organizations spending up to 90% of their marketing budget on outbound efforts (that is, where a company initiates the conversations by sending out a message), the question should be asked, “what happens when an outbound campaign is successful?” If you’re a traditional brick-and-mortar business, the answer is…

Trying to grab Millennial’s attention? Start by speaking their language. Some of us still remember when grunge was all the rage or the Berlin Wall came down. But you know who doesn’t remember those things? Millennials. Ugh. That four syllable word causes small business owners today enough frustration they’d probably like to let out a…

Here’s why you need to kick live television out of your waiting room Having a television in your business is a great way to entertain people while they wait. In fact, the presence of a single screen can reduce perceived wait time by as much as 35 percent, making a 30-minute wait feel like 20.…

If you’re thinking about using multimedia screens at your business or organization, here are 13 examples of digital signage content you can use to engage customers, improve communication, and promote your products and services. #1) Promotions Digital displays are the perfect place to feature promotions for products, services, events, and sales. Because multimedia screens allow…

CHARLOTTE, NC – April 20, 2017 – 10 Foot Wave, the nation’s largest provider of automotive Digital Signage, has reached an agreement with Front Range ADI Marketing Group to provide Digital Menu Boards and Waiting Room TVs to 60+ Grease Monkey locations. “We’ve been working with Grease Monkey International since 2015 and are pleased with the growth…

If you run an auto repair or mechanic shop, you know you can’t just sit around and wait for customers to come in. You need to constantly be working to bring in new customers and invite existing customers to return. You need auto repair marketing strategies that consistently drive customers to your business. Thankfully, it…

In a sea of competition, the fight to stand out is an ongoing battle. You need to use every tool available to you to get noticed and remembered. So, if you aren’t doing it already, it’s time to start using a powerful customer connection strategy — providing personalized shopping experiences. What Are Personalized Shopping Experiences?…

Marketing for auto shops is simple when you know where to focus. By implementing basic strategies, you can acquire and keep customers and grow your business.  Here are a few tips for attracting new customers and keeping the customers you have happy and satisfied so they come back to your business again and again. These…

Search engine results pages are a prime place for meeting new customers. When consumers search for something they need, they discover your business and see that you can help them solve their problem. If you are investing in auto industry SEO, you already know this. But even if you know that showing up in search…

Effectively communicating with your customers is a crucial part of a successful business. Digital Signage is an excellent tool for engaging customers in your store. If you’re in the market for Digital Signage, selecting the right partner may be difficult. We believe 10 Foot Wave stands above the rest; let us tell you why. Ease…

Setting up a TV in your waiting room is a standard practice for offices and shops in industries from healthcare to automotive. Many business owners and managers provide on-screen content as a way to engage and entertain customers and clients as they wait. This is a smart practice because digital content increases guest satisfaction and…

People are ditching cable at record rates. For decades now, cable companies have had a monopoly over television. If you wanted to watch the best in entertainment, you needed a cable subscription. Now, the rise of companies like Netflix and Hulu allow consumers to get the content they want, without being locked into cable. So……

Take a look around your auto shop or tire store. Now, pay close attention to the way the marketing content is presented around your location. Is it eye-catching and interesting? Is it front and center or visible right when you walk in the door? If it isn’t, it’s possible that your content isn’t engaging enough…

What is digital signage? Even if you don’t know the definition of digital signage, you probably know more about this platform than you think. Digital signage is all around us, and you have likely engaged with it in the past week. From videos at the gas pump and programming in waiting areas to check-in kiosks…

A group of impatient, restless customers staring at a clock or a group of engaged, alert potential prospects building a deeper connection with your business.   Which would you rather have? When your customers are entertained by Digital Signage, they report a decreased perceived wait time by 33% (Retail Business Development). That means that a 30…