Spectrio Blog

To survive in today’s fast-paced world, companies need to do two things well: Sell more products and services by engaging with customers Increase employee productivity by connecting the workplace Effective use of digital signage can enable companies to achieve these twin goals. What is digital signage? Digital signage is a type of sign that is…

A marketer’s job is to promote a business so it attracts more customers and clients. But, marketers don’t have to do all of this work on their own. Marketers can find a promotional support team by tapping into an existing network — their current customers and clients. A customer referral program allows a brand to…

If you operate an auto body shop, tire store, oil change stop, or vehicle repair business — your target customers are the local people who live near your location. You need to connect with the people in your community to fill your shop with customers and clients. To do that, use these top local marketing…

Most marketing plans have a blind spot. With organizations spending up to 90% of their marketing budget on outbound efforts (that is, where a company initiates the conversations by sending out a message), the question should be asked, “what happens when an outbound campaign is successful?” If you’re a traditional brick-and-mortar business, the answer is…

What if you could hire an effective, non-stop salesperson — a salesperson who was always at your store during all of your open hours continuously selling, never taking a break, never getting tired, and never having to be paid. Well, you might be thinking that if you had a salesperson like that, you might find yourself…

The question of workplace diversity hit the news again on August 8, 2017, when Google fired software engineer James Damore after he wrote a 10-page internal memo criticizing Google diversity initiatives. (If you haven’t read about this firing, see Jack Nicas’ August 8, 2017, Wall Street Journal article. Before looking at some of the reactions…

Many salespeople would love to have an assistant — a supporting team member to help them be more efficient, helpful, and effective. A useful sidekick to improve their ability to connect with customers and make more sales. That’s exactly what you get when you use video on-demand. Why Use Video On-Demand? Video on-demand is a marketing…

An article about providing good customer service may seem like beating a dead horse. Doesn’t every business already know how important this is and, by extension, already provide good customer service? WRONG. Whether every company knows this is not the issue. What is the issue is how many companies — knowingly or unknowingly — are…

  On-Hold Messaging is an essential communication tool for your business, and unfortunately one that many businesses tend to overlook. However, make no mistake that on hold messaging is a crucial customer experience and marketing tool that can positively impact a business and drive revenue. Here are just a few of the benefits of an effective…

A well-composed automated attendant can help facilitate a call flow for a pediatric office. To determine whether an auto attendant might be beneficial for your office, just take an hour or two to sit and listen to the people that answer incoming calls. If they are constantly saying, “Let me transfer you to…,” you need…

“Tell me a story” may be one of the oldest requests from the dawn of human language. The presence of origin stories from widespread cultures around the world attest to humanity’s long-standing interest in “what happened.” In today’s digital world we have many more platforms for telling our stories, whether these are for business or…

The Zoning App is available at the Enplug App Market — now organizations may display multiple types of content simultaneously on one screen. With the Zoning App — which works with landscape or portrait format — you can set up banners on the left or right side of the screen and set up tickers on…