Spectrio Blog

Is your company considering the best ways to create an eye-catching trade show display? Adding digital signage to your trade show strategy can give you an advantage, but it’s important to huddle with your team and flesh out a solid strategy before you pack up every TV and monitor in the office. With that in…

Audience demand for video is quickly rising. With an abundance of easy-to-use, high-quality platforms for finding and viewing videos, customers are turning to rich media when they want to be entertained, learn new skills, and research products and services. This creates a significant opportunity for brands and marketers who can use video to attract new…

While there is no simple, plug-and-play plan for increasing revenue, there are events that always increase the amount of money flowing into an organization. More customers spending more money more often, selling more high-margin items, and adding extra income streams always increase revenue. But knowing broad strategies for funneling cash into a business isn’t how…

We all know the old adage, “one picture is worth a thousand words.” For marketers, this is an especially common phrase, right there with “show, don’t tell.” Since 1921, when Frederick R. Barnard wrote an article about the effectiveness of graphics in advertising for a publication called Printer’s Ink, marketers have used these ideas to…

The 2016 Forbes 30 Under 30 list included Enplug CEO and Co-Founder Nanxi Liu. The coveted list is described as “America’s most important young entrepreneurs, creative leaders, and brightest stars.” As Enplug’s CEO, I was truly humbled and honored to be selected onto the list. The people who really deserve this recognition are my teammates. They are the ones…

If you are like most service-oriented business, you have signage all around your location. From posters and letter boards to chalk and white boards, signs with menus items are prominently displayed so customers can easily browse your offerings. But while you think the signs around your business are serving their purpose, you may be surprised…

Whether you want to optimize your current screen, or see how Digital Signage can rock your business, this guide give you all you need to know in less than 15 minutes. The Quick and Easy Guide to Digital Signage takes 10+ years and thousands of clients worth of experience, and drills it down to the nuts…

In my daily commute, I’ve found that sometimes my mind takes as many twists and turns as the road I travel. For whatever reason, my brain conjured up from deep storage a memory of my 10th grade English class where the teacher was presenting Marshall Mcluhan’s ideas about media. Marshall Mcluhan – Picture courtesy of…

May everyday of the New Year glow with good cheer and happiness for you and your business!    With warmest wishes,  Team Spectrio

The holiday season can be hectic. Between rushing to meet the seasonal demands of your business to setting aside time to spend with family and friends, business owners and managers have a lot on their mind at the end of the year. It’s easy to see how managers can get swept up in the hustle…

Wow! It’s already time for another year to come to a close. From everyone here at Spectrio, we hope that you, your family, and your business had a productive, happy, and fruitful 2015. And we wish you a wonderful holiday season and a happy new year! As we approach the new year, we wanted to…

Digital Signage means different things across different verticals. For some, it’s a menu board displaying combo meals and side items. For others, it’s something responsive that’s designed to be touched. While its uses are many and industry agnostic, one thing is clear – consumers are becoming more and more comfortable looking to, and engaging with, digital signage as a…