Marketing

When we think about marketing tactics, we often think about the strategies used to attract people to a brand and draw them into a store. Many marketers fall into this line of thinking and center their efforts on tactics to attract people. They focus on leading customers to the physical location and in the process,…

Although the world of technology is constantly advancing, it can take a little longer for schools to catch up. Educational organizations have to be certain that a change is worthwhile both financially and academically. But when a new tool is proven to be valuable, students and school administrators benefit. Digital signage in schools is one…

Your customers are exposed to dozens of brand messages every day. Not only are you up against competitors in your industry, but you’re also vying for customer attention against every pizza company, dentist office, and car dealership in your area. Marketers and business owners need to create content that stands out if they want to…

This infographic gives an overview of why and how to use digital lobby signage in your building. The content is adapted from our blog post on “Upgrading Your Lobby With Digital Lobby Signage.” For more, read the full blog post on “Upgrading Your Lobby With Digital Lobby Signage.” Companies large or small can use Enplug…

People have been making music almost as long as they’ve been making sounds. From lullabies to war chants, music has always served a purpose in the human experience. As civilization has grown, the use of music in our lives has changed, but its influence on our brains has not. With all of that in mind,…

Retail stores have a major obstacle in their competition with online retailers — the ease of letting your fingers find the right item in the right department is usually not available in retail stores. This competitor issue can be effectively addressed by retail digital signage. Two different types of digital signage software can provide a…

Digital signage at physical locations can help overcome the natural urge to share more information than your targeted audiences want or need to know. Persuasive marketing requires explaining your products or services in terms that resonate with your target audiences rather than in terms that appeal to you.  For example, a tech company may want…

Digital signage for service companies such as law firms, medical offices, insurance brokers, banks and other similar financial organizations can be very effective communication tools. Let’s look at each of these digital signage service company categories: Financial institutions Law and accounting firms Medical offices and clinics 1) Financial institutions — banks, mortgage brokers, credit unions…

Billboard digital signage offers a dynamic solution to boring static billboards. If you’re a company with a product or service to sell (that usually includes all businesses), and you want to use HDMI-enabled digital billboards to raise awareness of your offerings, consider dynamic digital signage. What is digital signage? At its most basic level, digital signage…

Enplug’s digital signage software makes it easy to get set up and running in 15 minutes per screen. Then the Enplug App Market has numerous apps that provide ready-to-go digital signage content. Yet for truly effective digital signage communication with internal or external audiences, customized content needs to be carefully considered. 1) Goals for your…

Shopping mall property managers need as many marketing advantages as possible in the era of ecommerce. To complete with online purchasing, malls have to provide more personalized customer experiences and use effective integration with digital technology. This is where digital signage solutions come in. Whether individual stores or the mall itself, replacing static signage with…

Event marketing strategies encompass 1) promoting the event before it happens and 2) promoting the event as it happens. With all the events clamoring for people’s attention, it is vital that companies use an array of event marketing strategies to make their own events stand out. In this post we’ll look at three pre-event marketing…