Marketing

We compiled a list of the best digital platforms and blogs offering expert advice and marketing opportunities for managers in the dental and healthcare industry. Each resource offers support with day-to-day tasks, office management, or marketing goals. (Did we miss something on the list? Let us know in the comments below.) 1. The Healthcare Success…

When customers your business space — whether they are shopping for something large like a new car or piece of furniture or something small like window blinds or shoes — one thing is always true: Shoppers enter a showroom because they want an experience. While online resources provide product details such as colors, sizes, and…

Accessibility and usability are twin pillars of ensuring that your company’s website makes it easy for people to use and navigate your site. And while your site may be easy for you to use — the same may not be true for those who do not know your material as well or have personal accessibility…

A marketer’s job is to promote a business so it attracts more customers and clients. But, marketers don’t have to do all of this work on their own. Marketers can find a promotional support team by tapping into an existing network — their current customers and clients. A customer referral program allows a brand to…

“They may forget what you said, but they will never forget how you made them feel.” Use emotion, not just language, to make your message resonate with your target audiences. Once your business speaks to your audiences’ emotional responses, you can motivate actions from social media sharing to repeat purchases to referrals. As an article…

Brick-and-mortar retail locations are utilizing retail digital signage to connect with their customers in interactive ways far beyond static signs. Whether you want customers to share hashtagged social media updates while visiting your store or you want to showcase fashion-worthy outfits, use Enplug retail digital signage to connect with your customers. The Enplug system can…

As with all things, marketing evolves each year. New technologies, trends, products, and mindsets change the way that businesses connect with customers. And this year is no different for B2C marketing trends. In 2017, we expect to see new planning and concepts that will help businesses build stronger, longer, and deeper relationships with customers both…

As technology evolves, franchise marketing teams must evolve as well in order to stay relevant and profitable. Enticing customers to visit your locations requires a broad strategy that engages customers online, on their mobile phones, and in-store. In this article, we’ve rounded up five top tips for franchise marketing best practices that work across many…

Businesses with physical locations often have customers/clients who have to wait for services — and at that point these customers/clients are captive audiences. It is at these times that captive audiences present businesses with an incredible engagement opportunity. 1) Grocery stores Picture food shoppers stuck in checkout lines while the large TV display screen on…

LOS ANGELES, CA – 12 Jun, 2017 – Enplug (www.enplug.com), the cloud-based platform for businesses to manage their visual communications anywhere, will be showcased at the commercial audiovisual industry’s InfoComm Expo in Orlando, FL from June 14th-16th. Enplug is partnering with Philips (NYSE: PHG), one of the largest technology solutions providers in the world, to…

Whether you’re an enterprise company, a school district, a franchisor, or a single-location business, you can use content creation with your digital signage to connect to your internal and external audiences with entertaining and informative content. Here are some ideas for engaging content creation for today’s online world: FRANCHISORS: Want to ensure consistent messaging across…

Most businesses spend a lot of time and resources on acquiring new customers. So, it’s a disappointing situation when and those new customers visit once or twice and then fail to return again. That’s why businesses must do everything they can to prevent and decrease customer churn. Customer churn is the rate at which people…