Marketing

If you’re in the hospitality industry, your most important goals are typically to increase the number of people who visit your business while getting more positive reviews from your guests. One powerful way to do this is by improving your hospitality social media presence. At Madame Tussauds, visitors can pose for selfies with “George Clooney” and…

Is your company considering the best ways to create an eye-catching trade show display? Adding digital signage to your trade show strategy can give you an advantage, but it’s important to huddle with your team and flesh out a solid strategy before you pack up every TV and monitor in the office. With that in…

Audience demand for video is quickly rising. With an abundance of easy-to-use, high-quality platforms for finding and viewing videos, customers are turning to rich media when they want to be entertained, learn new skills, and research products and services. This creates a significant opportunity for brands and marketers who can use video to attract new…

We all know the old adage, “one picture is worth a thousand words.” For marketers, this is an especially common phrase, right there with “show, don’t tell.” Since 1921, when Frederick R. Barnard wrote an article about the effectiveness of graphics in advertising for a publication called Printer’s Ink, marketers have used these ideas to…

Retail digital signage has become one of the most popular technologies that stores are implementing today. From improving customer engagement to driving more foot traffic into stores, savvy businesses are reaping the benefits of retail digital signage. In May, International Data Corp forecasted that retail digital signage will grow to $27.5 billion by 2018 from $6 billion 2013.…

Are you struggling with turning one-time customers into repeat customers? Are you stuck with a stagnant client list that just won’t grow? And are you ready to increase your client base and grow your business?   Digital signs educate, engage, and even add additional revenue streams for a business. They use videos, graphics, and animations…

We love receiving beautiful video wall display photos from our clients, which is why we’ve decided to share these amazing video wall display examples. We hope you find ideas in these single and multi-display video walls. BMW BMW uses our Graphics and Video app to easily upload and schedule content. They also use our Social…

From print materials and digital media to physical products and artwork on the walls, visuals are a major element in businesses of all shapes and sizes. Images, graphics, and colors make customers feel a certain way, remember a particular message, and form opinions about a brand. Knowing how to use these visuals can benefit businesses…

In our hyperconnected world, communication tools are all around us. Smartphones, computers, social media — we literally have the world at our fingertips. But in a world with so many ways to connect, we can actually become disconnected and distracted — especially in the workplace. Multiple means of message delivery, poor discussion habits, and disorganized…

When we think about social media, we think about electronic communication and a world that exists on our computers and phones. It’s a digital space without a physical location. But just because social media exists in an online setting, that doesn’t mean you can’t bring pieces of it into your brick-and-mortar store. You can integrate…

Millennials are no longer a generation reserved for marketers looking to appeal to a younger audience. Born between 1980 and 2000, the millennials are quickly taking over and becoming one of the largest and most powerful generations of all time. They make up one-fourth of the population, include 79 million people, and have $170 billion…

Marketing and brand communication are essential for any thriving business, and engaging your customers in the digital realm is more important than ever. Luckily, Enplug helps you with both. Brands like Marriott and Radisson are using Enplug’s digital signage software to help guests get the most out of their stay, and also streamline marketing efforts.…