Search Results

If you want to avoid being fined for playing music in any establishment, you need to pay for the license to play that music. Sounds pretty simple, but that’s not necessarily true. There are several different music licensing companies, like BMI, ASCAP and SESAC, and it can be challenging to find out which songs are…

After more than 20 years in the on hold industry, we’ve come to realize that not everybody is cut out to be a creative writer, and that’s OK! When it comes to making a creative hold message, Spectrio employs some of the best writers in the biz. Here are a few ideas for ways to…

When you think of digital media, you probably don’t picture an office environment. You’re more likely thinking of someplace loud, flashy or bright, like a retail store or restaurant. But digital media can be successfully implemented in business offices too…you just have to use them the right way! Digital signage can be used in reception…

By Bob Anthony, Spectrio Creative Consultant Chuck Varesko is yet another one of the ‘Renaissance people’ of Spectrio that you may not have only heard, but seen…and if you were part of the Philadelphia/South Jersey music scene in the late 70s/early 80s, you may have his records! During his time at Penn State in the…

Even if your company is comprised of three people, a professional first impression is everything. Don’t miss your opportunity to make that impression on your callers with an auto attendant that was recorded by your sister or your intern. When a phone greeting’s quality is poor or the sounds like someone is reading off a…

Many companies are changing over to Voice over IP phone systems because of cost savings and flexibility of use. Is your company making the switch? Don’t forget about your callers! Some VoIP systems come with generic on-hold music as an added “feature.” This music is often chintzy and repetitive (and a total turn-off for your…

No. Oh, now you want to know WHY you shouldn’t? Of course we have reasons! As we mentioned in this recent post, playing anything over your phone lines (such as radio on hold) is considered by law to be public performance. If you don’t hold licenses for the copyrighted songs that are played over the…

by Brittny Baldwin, Spectrio Video & Marketing Specialist Lynda Smith is the kind of voice talent that can do it all. Whether pronouncing complicated medical terms, or providing a soothing voice for a day spa… she is very versatile and loves what she does. Lynda studied Broadcast Journalism at California State University-Humboldt in Northern California.…

Because we had such a great time last year, Spectrio is once again sponsoring a local Surfers For Autism event in the Tampa Bay area! Surfers For Autism is a non-profit dedicated to bringing the fun and excitement of surfing to kids and young adults with special needs. From the SFA website: At a Surfers…

Whether your business is small or large, you need to handle your incoming calls with efficiency and professionalism. Like we mentioned in this Q&A, voice branding is super important. This is especially true when a potential customer is calling your company for the first time. You may have a great receptionist, or no receptionist at…

You own or manage a small business in a small town. You want to keep customers entertained while they’re in your establishment, so they’ll stay longer (and hopefully spend more money). You put a small CD player or MP3 speaker system in the front of your establishment, and turn your music up loud enough for…

There are plenty of great reasons to use a digital sign board instead of a static menu board in a restaurant, but it’s all about cost and convenience. Here’s a scenario to consider: You’re a small business owner of a pizza joint. The cost of mozzarella just went up and you need to change the…

by Robert Anthony, Spectrio Creative Consultant Do you remember when talk radio was neighborly, not acerbic? When TV news was information as opposed to infotainment? Or when producing audio involved tape, razor blades and overflowing “in” and “out” boxes? Clark Anthony does, and though he appreciates the speed and efficiency of the digital age, he…

While there are advantages to both on hold messages and on hold music, we’re going to take a stand and say messages win out. Why? At Spectrio, we think that any time spent waiting is a great opportunity for companies to promote their products and services, communicate with customers, and build their brands! In an…

If better sales are what you’re after, in-store overhead messages should be a key component in your business strategy! Studies show (The Checkout Issue 2.12) that 2 out of 3 impulse purchases are due to a promotion that a customer just couldn’t pass up, and more than 60 percent of those customers purchase an additional…

CHARLOTTE, NC – April 30, 2013 – 10 Foot Wave partners with American Tire Distributors (ATD) to provide their suite of digital products to ATD’s 20,000 stores nationwide. About American Tire Distributor (ATD) – Headquartered in Huntersville, NC, ATD is the nation’s largest tire distributor. ATD’s coast-to-coast distribution network supports approximately 70,000 customers across the U.S.…

CHARLOTTE, NC – April 30, 2013 – 10 Foot Wave and Tire Pros have reached an agreement to provide their suite of digital products to over 500 Tire Pros stores nationwide. About Tire Pros – Tire Pros locations provide automotive services such as wheel alignment, brakes, shocks/struts, batteries, oil changes, regularly scheduled maintenance and more.  …

There are so many possible answers to this question! Let’s ask a few more questions and give some examples of what you could include in your on-hold messages. Does your business sell products or services? Explain the benefits of those products/services and showcase what makes your product stand out from the rest. Do callers often…

Voice of Choice: Melody Colina Though she started her communications career behind the camera, Melody Colina has always had a passion for voiceover work. She was attending the Connecticut School of Broadcasting for media operations when one of her teachers told her she should be in front of the camera instead of editing video…and that’s…