Spectrio Blog

For this week’s installment of Story Behind the Song, our partners at What’s In-Store Music take us Behind the Song featuring Margo Rey’s take on “Windmills Of Your Mind.” “Windmills Of Your Mind is one of those melodies you think you know, until you actually start to learn and play it; and then, there are…

How to Use a White Label Digital Signage Software Solution to Grow Your Business Too many responsibilities, too little time. Chances are that statement describes your work week, no matter what industry you’re in. If you’re an AV or IT systems professional, you can be responsible for portable sound systems, digital signage software, network cabling…

Customers have spoken, and they want free WiFi. According to a study by the Yankee Group, 96% of customers prefer businesses that offer free WiFi, and 64% of customers say they choose restaurants based on their WiFi options. The study also found that businesses like and want WiFi marketing. In the survey, 79% of business…

As a business owner, there may be times when you feel like you have to do everything on your own. From operations decisions to hiring and firing, the success of your brand rests on your shoulders. However, if you’re creating an engaging brand experience that your customers love, you could have more hands helping you…

If you want to increase sales and grow your customer base, it’s time to look to your customers to help you. Creating a customer referral plan might be what you need to increase foot traffic in your business and bring in new shoppers and clients. Let’s look at how you can launch and grow a…

For this week’s installment of Story Behind the Song, our partners at What’s In-Store Music take us Behind the Song featuring Reyna’s latest hit “67 (Winchester).” “I wrote 67 (Winchester) based on my favorite character Dean Winchester from the show Supernatural. Jensen Ackles portrays the role so well, that it makes Dean seem real. I’ve…

Influencer marketing has become an incredibly popular marketing channel across both B2C and B2B brands. Every industry has influencers, and every business can work to grow their name by tapping into the audience of celebrities, bloggers, and public figures.  Consider how a restaurant’s traffic would spike after Anthony Bourdain ate there or how an H&M…

If you want to drive customers to your brick-and-mortar business, start online. Digital marketing strategies that generate leads online are an effective way to bring back existing customers and keep your store filled with new consumers. Let’s look at how you can generate leads online to drive customers to your physical storefront.  1. Start list…

Think about the various smells that you pick up when you walk around the mall. Are you called to buy a sweet cinnamon roll or buttery soft pretzel in the food court? Do you think about the smell of cologne when you walk past the men’s section of a department store? Do you crave the…

Enplug expands supported media file formats Digital signage software should make your communications easier and more effective. After all, with the hard work you put into sourcing and creating content, it should be effortless to share it too. That’s why we’ve added even more support for different media file formats to two of our most…

Once customers come into your store, it’s up to you to help them decide what to do next. You need to use in-store cues and marketing to guide consumer behavior and lead shoppers to make a purchase. Here are five ways you can use psychological factors to connect with shoppers and guide them while they’re…

Free WiFi has become a standard fare to offer to customers. The vast majority of customers expect it or at least appreciate it when they visit your store. Not only does complimentary WiFi benefit your customers, but it also gives you opportunities to boost sales and promote your brand. Studies have found that restaurant diners…