Spectrio Blog

How often do you review your marketing goals? If you are like many small business owners, that answer isn’t often enough – or at all. You should be monitoring your marketing efforts on a monthly, if not quarterly basis. While many business owners want to do this, they don’t know where to start.  We can…

Want to know the story behind some of the songs you hear while you’re out shopping or at a restaurant? Our partners at What’s In-Store Music take us Behind the Song featuring the song “‘Til The Light Guides Me Home” from William Duvall’s very first solo album, called “One Alone”. “‘Til The Light Guides Me…

Strong marketing strategies don’t just bring a customer in one time. They use remarketing strategies to get customers to come back to a business again and again. Let’s look at what remarketing is, why it’s so important, and how you can use on-premise marketing to launch, support, and grow your remarketing campaigns.  What Is Remarketing?  Remarketing…

Email marketing is one of the best ways to reach your audience. Studies have found that 81% of small business owners use email marketing as their primary customer retention channel.  Email marketing isn’t just popular; it’s effective and affordable. For every one dollar spent on email marketing, you can expect to earn $32 back. Plus,…

Giving customers exactly what they want and need is a surefire way to boost sales and customer satisfaction. It makes it easier to drive purchases as customers don’t have to think too much about whether or not they want to buy. One way to create this immediate interest and a shorter sales cycle is by…

Video walls add excitement and a “WOW” factor to any space whether it’s in your corporate office or retail location. Setting up a video wall can be a tricky task, but we’ve simplified it for you at Enplug. We’ve created a Step-By-Step guide to help you create your perfect multi-screen display and ensure you’re able…

Want to know the story behind some of the songs you hear while you’re out shopping or at a restaurant? Our partners at What’s In-Store Music take us Behind the Song featuring Kelvin Frazier’s latest hit, “Roller Coaster”. “I love to go to theme parks and ride the roller coasters. This thrill is my way…

If you feel like your social media channels are growing stale or you don’t know what to post anymore, you are not alone. Bloggers, influencers, and social media managers all struggle to put together unique and engaging content on a regular basis.  Fortunately, with a little creative brainstorming, you can come up with dozens of…

How to build meaningful branded conversations in credit union branches with Enplug signage While some financial institutions have struggled to catch up with new technologies, the Washington State Employee Credit Union (WSECU) has been a leader in the area. Our latest digital signage for banking case study shares how the WSECU team is using Enplug’s…

When people want to find a local business, they often turn to their phones. They perform a mobile search to find a nearby business that has the products or services they need. If you operate a local business and want these customers to find you, you need to invest in an important thing: local SEO.…

With the acquisition, the Company adds interactive communication and active community engagement technology Tampa, Fla. – July 30, 2019 – Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today the acquisition of LifeShare Technologies, a senior living communication and engagement technology company based in Greenfield, Ind.…

Visual merchandising is the placement and presentation of merchandise around a store. Each industry and brand has its own best practices for creative visual merchandising. Some stores go for a minimalist approach where a few key items are highlighted, while other brands want to pack the shelves with possibility. To get an idea for how…