Spectrio Blog

  Most brick-and-mortar business owners are so focused on drawing customers to their store that they forget to reach out to them once they arrive. They fail to leverage in-store marketing that allows them to continue the conversation once customers walk through their doors. Find out why you can’t overlook in-store marketing in restaurants, boutiques,…

How do you field customers and prospects calling into your business?  Are you able to guarantee they will always receive immediate attention without ever having to be placed on hold? Chances are, you can’t make that promise.  How many callers hang up after you place them on hold?  On-Hold Messaging and Marketing provides engaging and…

  Customer surveys provide extremely valuable information for businesses. Owners and managers can use feedback to get to know their customers, improve their offerings and store location, and even decide which products and services to cut or eliminate. The only problem is that it’s not always easy to get customers to fill out a survey.…

Centered in any great senior living community is an even greater Activity Director. As an Activity Director, it is your job to enrich the lives of those residents whom you are engaging with every day. By working with Activity Directors all over the country, we have learned the biggest challenge is that there are simply…

When people walk into a bank, credit union, or financial institution, they need assistance. They are looking for information, guidance, and support regarding one of the most important things in their life — their money. In recent years, branches across the country have been experimenting with new ways to get visitors the support they need…

Despite significant changes in marketing and customer environments, the sales process is still alive and well. The principles of connecting with customers and offering something of value continue to ring true, and your top buyers need information from your brand before they buy. While the concept of selling remains strong, the methods of connecting with…

The healthcare field is growing increasingly competitive as customers look to find the best treatment, most reliable healthcare providers, most affordable options, and best office experience. One way to give patients what they want is by offering a top-notch experience each time they visit your location. This can help you stand out from competitors, build…

WiFi as an amenity is expected.  Customers make decisions to frequent a store location based on whether or not free WiFi is available.  So, you offer free WiFi to keep customers coming back, but how are you utilizing that customer service for the benefit of your business?  WiFi Marketing is a tool that works with…

Most finance institutions are so focused on marketing to potential customers and bringing people into their offices that they forget to create a positive in-branch experience. Your customers might read old magazines or play games on their phones when they could be learning about your services and discovering better ways to invest their funds. One…

Why Workplaces Must Digitally Broadcast Emergency Alerts  Alarm clocks, google alerts, text messages.,.. As repetitive as day-to-day life can be, the strange truth is we never know exactly when things will take a sharp turn. From a bout of violence to severe weather, dangerous circumstances can develop when we least expect it. That’s why it’s…

For your auto business to engage customers, increase upsells and cross-sells, and generate more revenue, you can’t just focus on bringing new customers into your store. You also need a strong in-store marketing plan that connects with customers once they arrive at your location. What’s In-Store Marketing? An in-store marketing plan is a strategy that…

Company continues to lead the way with the latest in-store technology solutions Tampa, Fla. – October 16, 2018 – Spectrio announced today that it has added WiFi Marketing to its suite of in-store marketing solutions powered by content and technology. The SpectrioCONNECT WiFi Marketing solution enables businesses to leverage the technology they already have on-site…