Spectrio Blog

What’s the 4K hype about? You’re probably familiar with the word ‘4K,’ a trending buzzword in the technology industry over the last few years, so it’s no surprise that digital industries are pushing it as the next great digital signage purchase. So, we took it upon ourselves to break it down for you. We talked…

Managing Company-wide Communication is Difficult In the corporate environment, the client comes first. This often leaves office communication efforts as an afterthought. Managers and directors are left buzzing around, thinking of the best strategies to please the investors.  And the rest of the office has to wait for information to trickle down to them via…

Many marketers think of a customer journey as something that shoppers go through over a long period of time. They outline this process on a map that lasts weeks or months. But, a customer journey doesn’t always have to be lengthy process. You can apply the principles of customer journey mapping to create a mini…

The hotel industry is incredibly competitive. Brands constantly fight to lure reliable business travelers who want the comforts of home when they’re on the road, along with family travelers who want enjoyable vacations. Most cities and even small to mid-size towns have a variety of hotels to choose from. Large chains compete with small boutique…

Controlling more than $600 billion in collective spending power, millennial customers are a demographic your brick-and-mortar business simply can’t afford to ignore. While you may think targeting millennial customers for your brick-and-mortar business will be difficult due to the popularity of online shopping, you could be misjudging the current state of retail shopping. According to…

When patients are in your doctor’s office, you have a big opportunity. You can use in-office marketing tactics to share messages, promote health initiatives, and reinforce your brand. In-office marketing is a great way to promote your business and inform patients about your practice’s offerings, specials, and events. But, it does even more than that.…

The QSR industry is the perfect place for digital signage.  Digital Menu Boards combine beautiful design with functionality, purposed to showcase pricing and promotions, products and services, all within a branded easy to use platform allowing for easy updates to keep content fresh and relevant on a daily basis.  The benefits of digital menu boards…

The Top 5 Uses for Video Walls All content looks better on the big screen, or should we say big screens? There is no comparison between a regular digital sign and an entire video wall that guarantees to get your content noticed. Each company has its own needs for their video wall deployment. Based on…

Why is Data Visualization of Real-Time Metrics Important to Productivity? Currency, leads, conversion rates– business performance is a game of numbers. To stay ahead of the competition, it is vital to measuring those numbers daily. Organizations using platforms like Salesforce and HubSpot have the luxury of running reports with little to no grunt work. But…

Ready to Solve Your Boss’s Problems?  ‍You’re reading this blog, so chances are you see digital signage as a potential cure for the internal issues your organization is facing. It’s a cure for plenty of communication woes, but how can you get your boss to share in the excitement about this solution? We all know…

Business owners often ask us why they should offer free WiFi to their customers. They see it as an expense and a distraction from their brand. However, this couldn’t be further from the truth. WiFi is an asset to your business, regardless of your field or industry. It allows customers to better connect to your…

As digital banking and online apps continue to draw customers from traditional brick-and-mortar locations, financial institutions are changing how they interact with customers. More banks and other businesses are turning toward experiential finance with personalized service and a welcoming exterior. A bank isn’t just a place to store your money; it’s also a home for…