Spectrio Blog

By Coleen Cook, Spectrio Creative Consultant A native of Toledo, Ohio, Spectrio voiceover talent Steve Lovvorn grew up listening to and loving Top 40 Radio. “I was a Top 40 groupie — a Top 40 product all the way. I grew up listening to my hometown station, WOHO, and to the big jocks on legendary…

While nothing beats the feeling of hanging a freshly-printed sign at your business, there are many reasons why we’re going with digital signage as our official answer to this question. In this blog, we mentioned a few reasons a digital menu board might be a better choice for a quick service restaurant. Many of those…

Like most business services, message on hold is not one-size-fits-all. There are a lot of factors that come together to help our account executives quote a price for services for each individual company. So in this blog we’re not going to answer this question with a direct dollar amount, because that number would likely be…

by Coleen Cook, Spectrio Creative Consultant She’s been a “Talking Christmas Tree,” the Atlantic City beach “Sun Check Girl” and a veteran DJ in Philly radio for more than 30 years. Christy Springfield is still a vocal mainstay in the Philadelphia market. As she laughingly admitted to us, “I’m getting to the point where I…

We’ve been featured in several digital publications for our upcoming digital signage project with Doylestown Hospital, located in Doylestown, Pa. Spectrio will be upgrading the existing digital signage at Doylestown Hospital, improving wayfinding with interactive kiosks, and using passive digital signage to share information and news with patients and visitors in lobbies and waiting rooms.…

If you want to avoid being fined for playing music in any establishment, you need to pay for the license to play that music. Sounds pretty simple, but that’s not necessarily true. There are several different music licensing companies, like BMI, ASCAP and SESAC, and it can be challenging to find out which songs are…

After more than 20 years in the on hold industry, we’ve come to realize that not everybody is cut out to be a creative writer, and that’s OK! When it comes to making a creative hold message, Spectrio employs some of the best writers in the biz. Here are a few ideas for ways to…

When you think of digital media, you probably don’t picture an office environment. You’re more likely thinking of someplace loud, flashy or bright, like a retail store or restaurant. But digital media can be successfully implemented in business offices too…you just have to use them the right way! Digital signage can be used in reception…

By Bob Anthony, Spectrio Creative Consultant Chuck Varesko is yet another one of the ‘Renaissance people’ of Spectrio that you may not have only heard, but seen…and if you were part of the Philadelphia/South Jersey music scene in the late 70s/early 80s, you may have his records! During his time at Penn State in the…

Even if your company is comprised of three people, a professional first impression is everything. Don’t miss your opportunity to make that impression on your callers with an auto attendant that was recorded by your sister or your intern. When a phone greeting’s quality is poor or the sounds like someone is reading off a…

Many companies are changing over to Voice over IP phone systems because of cost savings and flexibility of use. Is your company making the switch? Don’t forget about your callers! Some VoIP systems come with generic on-hold music as an added “feature.” This music is often chintzy and repetitive (and a total turn-off for your…

No. Oh, now you want to know WHY you shouldn’t? Of course we have reasons! As we mentioned in this recent post, playing anything over your phone lines (such as radio on hold) is considered by law to be public performance. If you don’t hold licenses for the copyrighted songs that are played over the…