Spectrio Blog

While many have very little, we sometimes take things for granted. But a recent poll of Spectrio team members showed that we really are thankful for what we have. Here are the Top 15, some general (and mentioned many times) and some very specific:   Loving family (furry family members included!) “My good health and…

by Paul Zardus, Spectrio Creative Consultant It was a bright and sunny day when the doorbell rang at the Tulsa office of Spectrio. Who could that be? Everyone we know is here! So we opened the door and there stood Kevin Meyer with a note pinned to his shirt that said “PLEASE HIRE ME.” So…

Background music is a great sales tool. It can encourage customers to stick around longer, spend more money, reduce perceived wait times, and more! Check out this article from Business Insider for some interesting statistics on the effects of background music. And when you add interspersed marketing or advertisements to background music, the return can…

At Spectrio, we truly care about our communities. And because hunger is a reality for more than 50 million people nationwide – including more than 1 in 5 children – we’re holding our 3rd Annual “Share the Bounty” food drive to help those less fortunate in our areas. From November 1 through 26, the Oldsmar…

You want to make sure your calls are handled by someone who is friendly, helpful, and most importantly, consistent. So, a good way to handle your company’s incoming calls is with a receptionist. A decent receptionist should be able to answer some of your callers frequently asked questions, assist with call routing, and be the…

“We’re sipping Merlot while relaxing next to a fire on that first crisp Autumn evening. And I lean in close and tell you about electrical components you’ll find in a catalog. You order 200.” This is how Monica Ballard, our October Voice of Choice, describes her voice style. She’ll make you feel relaxed and comfortable,…

The answer to this question depends on the type of phone system you have at your company. If you’ve had the same system for more than a few years, it’s probably a system of phone cables connected together at a single point, like a phone closet. In this case, you’ll likely need an on hold…

CHARLOTTE, NC – October 13, 2013 – 10 Foot Wave partners with the Automotive Distribution Network to offer a digital menu board program to a network of over 300 Warehouse Distributors that service 1500+ auto stores. About Automotive Distribution Network – The AUTOMOTIVE DISTRIBUTION NETWORK is the umbrella organization for four of the premier groups in…

How many business owners or managers call their own company to truly evaluate the overall caller experience? The fact is very few. The reality is that part of the customer experience is not only how patrons are greeted at the front door but the “phone door” as well. Everyone knows the cliché “You never get…

When you’re working on next year’s marketing budget, you’ll want to think about not only advertising to potential customers, but also your current customer base. Why? You’ve probably heard the saying, “It’s cheaper to keep your current customers than to win new ones.” This is generally true, and here’s a delightful infographic from Kapow Events…

By Coleen Cook, Spectrio Creative Consultant A native of Toledo, Ohio, Spectrio voiceover talent Steve Lovvorn grew up listening to and loving Top 40 Radio. “I was a Top 40 groupie — a Top 40 product all the way. I grew up listening to my hometown station, WOHO, and to the big jocks on legendary…

While nothing beats the feeling of hanging a freshly-printed sign at your business, there are many reasons why we’re going with digital signage as our official answer to this question. In this blog, we mentioned a few reasons a digital menu board might be a better choice for a quick service restaurant. Many of those…