Spectrio Blog

Even though your company may have a networked phone system with one central hub that distributes on-hold audio to all the locations, U.S. Copyright Law still applies. Every on-hold production is copyrighted by the company or individual that created it. It’s up to the creator to decide how many locations they will allow to use…

The Issue: Brixx Wood Fired Pizza was opening a new franchise location in Franklin, Tennessee and the owners needed a simple, turn-key way to add a fun atmosphere to the restaurant. Because Franklin is located just outside of Nashville, music was a big part of the owners’ lives and they wanted to bring a personal…

Of course, the answer to this question all depends on how you are using digital signage. If you’re using it to build brand awareness, the return on investment can be hard to measure. But if you’re using digital signage to advertise a specific product or service, you could expect anywhere from a 33% to a…

Spectrio VideoCast is a way to bring your business to life and engage your customers. It’s a great way to stand out from the competition, reinforce your company’s brand, and promote your current specials. VideoCast consists of two parts: passive and interactive digital signage. With passive digital signage, you can have television screens in your…

The short answer to this question is yes. But unless you are a professional broadcaster, have the right recording equipment and have technical skills, maybe the question is, “Should I use on hold software to make my company’s on-hold messages?” Without going into the technical aspects of the software itself, here’s why using on hold…

“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney This quote from Walt Disney should ring true for every company, but specifically those with customers that are part of the millennial generation (currently 18-34 year olds). According to a recent study from Bazaarvoice…

  If your company collects customer email addresses for contact purposes and you’re not putting them to use, you’re missing out on a valuable marketing opportunity! Spectrio StreamCast is one of our most useful – yet underrated – services! It’s a form of interactive email marketing that you can use for many different purposes: communicating…

By Karen Kesler, Spectrio Assistant Director of Creative Services Dennis (R.D.) Steele is one of Spectrio’s most experienced and versatile voice announcers. Over the last 25 years, he has written, produced or performed on literally thousands of radio and TV commercials, film, video and digital narrations, for the likes of the Philadelphia Phillies, PA Lottery,…

To answer this question, we have to look at a couple of items. Who is your clientele? This may vary by time of day or day of week. For example, you might have retirees in the early afternoon, couples in the evening, college students late night, and families on weekends. Or your clientele might be…

Ever wish you could advertise to your clients or customers while they’re in your establishment? With Spectrio StoreCast, you can do that and more! StoreCast is a program for adding short, interspersed mini-ads into your overhead music. Use StoreCast to influence your customers’ buying decisions, promote new services or products, advertise add-ons, and specials while…

  If you’d like to play overhead music and/or messaging in your business, you have several options for equipment. But why choose an on-site player over a satellite music service? With satellite radio, you may be bound to their music choices with no control over content. That means you might hear the same songs over…

by Denise English, Spectrio Creative Consultant What makes Joe Westerberg a great voice talent? Joe has worked as a professional voice talent for nearly 25 years, and has the ability to connect to customers regardless of the industry. He thanks his father for passing along his voice, and says that he first started “announcing” in…