Spectrio Blog

Spectrio VideoCast is a way to bring your business to life and engage your customers. It’s a great way to stand out from the competition, reinforce your company’s brand, and promote your current specials. VideoCast consists of two parts: passive and interactive digital signage. With passive digital signage, you can have television screens in your…

The short answer to this question is yes. But unless you are a professional broadcaster, have the right recording equipment and have technical skills, maybe the question is, “Should I use on hold software to make my company’s on-hold messages?” Without going into the technical aspects of the software itself, here’s why using on hold…

“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney This quote from Walt Disney should ring true for every company, but specifically those with customers that are part of the millennial generation (currently 18-34 year olds). According to a recent study from Bazaarvoice…

  If your company collects customer email addresses for contact purposes and you’re not putting them to use, you’re missing out on a valuable marketing opportunity! Spectrio StreamCast is one of our most useful – yet underrated – services! It’s a form of interactive email marketing that you can use for many different purposes: communicating…

By Karen Kesler, Spectrio Assistant Director of Creative Services Dennis (R.D.) Steele is one of Spectrio’s most experienced and versatile voice announcers. Over the last 25 years, he has written, produced or performed on literally thousands of radio and TV commercials, film, video and digital narrations, for the likes of the Philadelphia Phillies, PA Lottery,…

To answer this question, we have to look at a couple of items. Who is your clientele? This may vary by time of day or day of week. For example, you might have retirees in the early afternoon, couples in the evening, college students late night, and families on weekends. Or your clientele might be…

Ever wish you could advertise to your clients or customers while they’re in your establishment? With Spectrio StoreCast, you can do that and more! StoreCast is a program for adding short, interspersed mini-ads into your overhead music. Use StoreCast to influence your customers’ buying decisions, promote new services or products, advertise add-ons, and specials while…

  If you’d like to play overhead music and/or messaging in your business, you have several options for equipment. But why choose an on-site player over a satellite music service? With satellite radio, you may be bound to their music choices with no control over content. That means you might hear the same songs over…

by Denise English, Spectrio Creative Consultant What makes Joe Westerberg a great voice talent? Joe has worked as a professional voice talent for nearly 25 years, and has the ability to connect to customers regardless of the industry. He thanks his father for passing along his voice, and says that he first started “announcing” in…

When four out of five product brands experienced up to 33% in additional sales through the use of digital out-of-home media (link), utilizing digital signage can really pay off! Here are 5 ways companies can use in-store media for brand promotion: 1. Seasonality is key! Partner with the right brands at the right time to…

Point-of-purchase (POP) advertising is in-store advertising that catches the attention of shoppers while they’re in an establishment. This type of advertising is typically found on printed signage like banners, shelf call-outs, and endcap displays. However, recent technological developments have opened up the options to a much wider range of POP advertising opportunities. Check out these…

Atmospheres is a way to give your brand a “sound.” It’s a way to connect with your customers on a personal level while they’re visiting your business. And it’s a great way to create positive emotions that reflect who you are, what you do, and the value you bring to customers. Spectrio Atmospheres is overhead…