Spectrio Blog

If you have a waiting room at your office or shop, it’s likely that you also have a waiting room TV. Placing a TV in a waiting area is how many business owners and managers attempt to entertain their customers and clients while they wait. But did you know that there is another way to…

Setting up a TV in your waiting room is a standard practice for offices and shops in industries from healthcare to automotive. Many business owners and managers provide on-screen content as a way to engage and entertain customers and clients as they wait. This is a smart practice because digital content increases guest satisfaction and…

“Offline marketing” refers to any strategies you use to attract customers or boost sales that don’t involve your website or social media. Even in today’s online age, offline marketing can still produce powerful results – especially when paired with your digital strategy. This article presents 11 modern offline marketing strategies that can drive real results…

Maybe you’ve heard the term Digital Signage before. Maybe you haven’t. Either way, Digital Signage refers to a digital display in a retail or business environment that’s doing something more than just broadcasting a signal or video game. Digital Signage takes a screen and uses it intelligently. It’s engaging, educating, informing, and yes, even selling.…

At some point, almost all small business owners ask themselves the same question, “How can we compete with a big box store?” Megastores like Walmart or Costco present significant competition for small, local retailers and shops. When one opens up down the road from your store, it can be scary. But just because big box…

Far too often well-meaning marketing departments put together beautiful ads, flyers, and digital content promotions that look great, but fall short and don’t deliver results. One of the reasons why these otherwise great marketing materials fail is because they don’t include strategic calls-to-action. A call-to-action is the element in a marketing material that tells the…

It’s no secret that it can be difficult to build trust with skeptical customers who don’t like salespeople, especially car salespeople. Many people have a negative mental image of a car salesperson: an exaggerated, flashy person who is perceived to be dishonest, devious, and untrustworthy. It’s a person that shoppers believe doesn’t have their best interest…

Setting effective sales incentives and pay structures that motivate your sales reps can make the difference between hitting or missing your targets. This article is what I would have wanted to know when I first started building Enplug’s sales team. After a few years of experience, these are our hard-earned tips and incentives for bringing…

A showroom is where customers experience products. It’s where they become immersed in a brand and get a hands-on opportunity to examine a company’s offerings, quality, and character. So a showroom layout must be designed to give customers the best experience possible. It must guide customers to products they want and information they need while…

Member experience is becoming the most important differentiator for coworking spaces to remain competitive, and digital signage is an effective way to boost that experience. Digital display technology can visually inform members, build an inclusive culture, and cultivate an inspiring coworking space. “As the coworking industry matures, the member experience will be a major differentiator…

Few things are as frustrating as arriving at a location or facility and struggling to find what you need.  Whether it’s visiting a commercial store where you need to find an item to purchase or a stadium where you need to find your seats or worse, a hospital where you need to find a loved…

When we first designed Enplug, we wanted to make it as simple as possible for our users to play remarkable content on one or a few screens. As we’ve grown, our customers have grown, too – managing dozens, then hundreds, then thousands of displays. This year we’ve focused on making our platform more powerful for our…