Spectrio Blog

Trying to decide on a digital signage design for your business can be difficult. Between choosing the type of screen, its placement at your location, and the actual content on the screen, there are dozens of decisions to make. So if you’re getting ready to create a new digital signage design, use these tips to…

As an office manager, part of your job is doing what is best for your office. The other part of your job is often getting approval to do what is best for your office. Many office managers can’t make improvements or upgrades to the office without getting approval from bosses or owners of the business.…

This week’s featured spotlight is Sekou Kaalund: a successful business executive, family man, philanthropist, and Enplug investor! Sekou was named a Black Achiever in Industry by the Harlem YMCA. Sekou is a Managing Director at J.P. Morgan in New York City where he oversees some of the largest clients in the Corporate and Investment Banking division. Sekou…

Most trips to a dental clinic probably begin something like this: The patient walks in, checks in at reception, takes a seat for about 10-20 minutes, and mindlessly browses their phone or a magazine before finally getting called back for their cleaning. If that sounds like your average patient, you’re missing out on a huge…

A brand guide is a tool that businesses, groups, or even individuals can use to ensure that they present a clear, consistent image to the world. In this post, we’ll look at why brand guides are so powerful and how creating your own can improve the look, sound, feel, and success of your organization. What…

We live in a hyper-connected world. We are glued to our phones which are synced with our email and social media profiles, geotagged with our location, and set to receive instant push notifications all day long. Our digital world is linked so closely to our real world that they are almost one in the same.…

You open up shop. Turn on the lights. Start getting ready for customers, and flip on some music. Pandora, an iPod playlist, Spotify, or maybe sounds from the television cut through the silence and fill the room with music. And just like that — you may have put your business in a position to be…

Your company has spent millions of dollars and countless hours perfecting your brand or launching a rebrand: that ephemeral mix of logos, fonts, and taglines that defines the way you appear to the market. Marketing and management are (finally!) on board and ready for launch. Before you fire up the engines, though, you should be…

Getting started with digital signage can seem daunting. Although many digital signage players come preloaded with content, you probably want your playlist tailored to you and your business. If you’re looking for help to take your playlist from a blank slate to a robust, effective rotation of content, here are 12 quick and easy ideas…

As technology grows and the sophistication of computers improves, there is a fear that creeps up in employees. There is the concern that machines are going to take away jobs. This is especially true for people in the quick service restaurant (QSR) industry who are worried that tools like self-serve kiosks will replace front-counter employees.…

It requires such a small investment to make employees feel recognized and appreciated, and the return on that investment is great. One report found that 90 percent of companies with values-based employee recognition programs have better engagement, with 68 percent seeing improved retention, happiness, and internal branding. There are a few simple ways to acknowledge employees, no matter what…

Updating your restaurant menus to a digital format does more than improve the look of your menus and the atmosphere of your restaurant. Digital menu boards can actually increase your sales. Here are a few ways how you can use digital menu boards to sell more food, guide customers into your restaurant, purchase more while they…