Spectrio Blog

It’s the communication age: we are constantly in touch with each other via social media, texting, video and photo sharing. Ironically, during a time so full of communication methods, businesses are having a difficult time leveraging them to improve internal communications. Did you know that 70% of US employees say they’re unengaged at work? (see…

On this blog, we talk a lot about the value of speaking directly to a target audience. Whether we’re referring to digital signage content, hold messaging scripts, or overhead voiceovers, we always stress the importance of focusing on your target audience anytime you create content. In this post, we’ll explain why this approach is such…

Calendars help keep your team on track. Why not make them beautiful, and feature them on screens throughout your office? That was our inspiration for the new Google Calendar App, which is available now to all Enplug users. This app can display calendar bookings with an overview of your upcoming events or show a single room’s current…

In our blog post What Is Digital Signage?, we answered some of the most frequently asked questions about digital signage. We listed ways to use digitals signs, where to place them, the benefits they offer, the elements you can add to your content, and the industries that are using them the most. But, there is still much…

Technology has made the world better. Unfortunately, it’s also made certain things more complicated – and one of those things is marketing. Gone are the days of driving traffic to your store by just putting an ad or insert in the Sunday paper. Now, you have to worry about brand awareness and content marketing. If…

You probably already know that images are powerful. Visuals quickly transmit information to our brain. They trigger our emotions. They help us learn and remember. But did you know that visuals may also impact our ability to make decisions? Two studies have found that what we see affects what we think and do. These studies…

If you’re thinking about adding video marketing to your outreach and communication strategy, you aren’t alone. This year, video marketing is more important than ever.  According to Social Media Today, people share video content 1200% more than image and text combined. Almost all companies see the value in creating custom videos to spread their message…

Sharing content through multimedia screens and interactive signage is one of the most effective ways to distribute information and educate an audience. Smart organizations know that adding digital signage to a showroom, waiting room, office, or employee break room isn’t just for adding pizzazz to the walls. It’s about drastically improving their ability to share…

Video marketing is the new trend, and everyone is doing it or telling you to do it. But is it right for your business? Can it really work for your business and goals? If you aren’t sure if video is a good option for your marketing and communications plan, take a look through these scenarios. If…

Pop quiz: Do your customers care more about 1) the food you serve at your restaurant, or 2) the restaurant customer experience? The answer may surprise you. According to a study in the Journal of Travel & Tourism Marketing, “the environment proved to be a stronger predictor of brand image than did food quality. Elements…

Digital signage may sound like a fancy technology that is a fad of the future. But digital signs aren’t an upcoming trend. They are already here and are more prevalent in our everyday life than you realize. When you know what to look for, you’ll find digital signs all around you. You’ll see that their…

If you thought the applications of digital signage were limited, check this out. Enterprise cloud company, Salesforce.com, found a way to use digital screens to create an amazing experience in their San Francisco office lobby. Instead of hanging ordinary art on the walls, they installed a 106-foot, 7 million-pixel LED screen. The entire Salesforce office…