Spectrio Blog

Launched in 2010, Sphero makes “connected entertainment robots” that are taking the toy industry by storm. To keep their team connected to their brand and foster internal office communications, the Sphero team uses Enplug screens in their offices. Sphero is a Boulder, Colorado based company that makes toys controlled by any smartphone or tablet. Sphero’s…

From print materials and digital media to physical products and artwork on the walls, visuals are a major element in businesses of all shapes and sizes. Images, graphics, and colors make customers feel a certain way, remember a particular message, and form opinions about a brand. Knowing how to use these visuals can benefit businesses…

A group of impatient, restless customers staring at a clock or a group of engaged, alert potential prospects building a deeper connection with your business.   Which would you rather have? When your customers are entertained by Digital Signage, they report a decreased perceived wait time by 33% (Retail Business Development). That means that a 30…

For many brick-and-mortar stores, Black Friday is one of the biggest revenues days of the year. It’s the perfect consumer storm. People are eager to shop, excited about deals, and ready to jump start their holiday shopping. So it is a great opportunity for a brick-and-mortar business to use Black Friday promotions and hype to…

What if you could upgrade the professional appearance of your medical practice, increase patient satisfaction, improve the quality of care, empower your employees, and save money all at once? You’d jump at the opportunity, right? So, why haven’t you added digital signage to your healthcare practice? Digital signage offers multiple ways to improve your location…

We know… we know… it’s only October. Is it really time to talk about the holidays yet?! The simple answer to that question is yes. Yes, it is time to start making holidays plans for your business. The two months leading up to the holidays will fly by faster than you think, and planning ahead…

You know what it’s like when you hear a song that co mpletely breaks through the moment and catches your attention. Even if you hear it subtly in the background, you are drawn in and mesmerized. You get lost in the music and without realizing it, you start to hum or sing along. We all…

Kay Koplovitz is a powerhouse. In addition to starting two well-known TV channels, USA Networks and Syfy, she is the Co-Founder and Chairman of Springboard Enterprises. Springboard is a national organization that fosters venture capital investments in women-led high growth companies. They’ve helped raise over $5.5 billion in new capital. For 16 years, she’s also…

In the award-winning documentary When We Were Kings, which chronicled boxer Muhammad Ali’s journey throughout many parts of Africa while training for his 1973 title bout with George Foreman, he marvels at his pilot’s fluency in three or four languages while lamenting “where I come from, we can’t even speak English ‘good’.” Liz de Nesnera,…

In our hyperconnected world, communication tools are all around us. Smartphones, computers, social media — we literally have the world at our fingertips. But in a world with so many ways to connect, we can actually become disconnected and distracted — especially in the workplace. Multiple means of message delivery, poor discussion habits, and disorganized…

When we think about social media, we think about electronic communication and a world that exists on our computers and phones. It’s a digital space without a physical location. But just because social media exists in an online setting, that doesn’t mean you can’t bring pieces of it into your brick-and-mortar store. You can integrate…

Does your company have an internal communications strategy? There are many great reasons to have a plan in place, and a solid one at that. So much meaning is derived from what you communicate to your employees — and even more so from what you don’t. A recent Harris poll found that employees who believe their company…