Spectrio Blog

As we move further into the digital age, more businesses and marketers are turning their efforts toward creating exceptional online experiences for their customers. It’s great to see businesses utilizing the potential of an online platform, but at the same time, it’s a little worrisome. As businesses move their resources toward digital marketing, many begin…

  When someone walks into your restaurant or hotel, you want to make them feel at home, especially if the guest is far from their own. Most hospitality businesses know this. They put an emphasis on creating an atmosphere that is warm, comfortable, inviting, and safe. But many fail to focus on providing a piece…

We are excited to announce that Enplug’s CEO, Nanxi Liu, was named one of Fortune magazine’s 2015 Most Promising Women Entrepreneurs! The 10 women chosen will be honored at this year’s Fortune Most Powerful Women Summit in Washington, D.C. on October 12-14. Since the program was created in 2009, Fortune has chosen 10 “innovators, groundbreakers…

  Take a minute to think about what it’s like to walk into your favorite store. Visualize it in your head, and imagine how you feel when you walk through the doors. Do you immediately think about the products and items on the shelves? Or is it the environment of the store that stands out?…

 Branding is made up of many things — logos, colors, messaging, atmosphere, and even a voice. “Voice” in this sense isn’t the way you construct your words and sentences to deliver your messages. This “voice” is the literal sound — the pitch, range, speed, and auditory tone — of the person delivering your messages to…

Millennials are no longer a generation reserved for marketers looking to appeal to a younger audience. Born between 1980 and 2000, the millennials are quickly taking over and becoming one of the largest and most powerful generations of all time. They make up one-fourth of the population, include 79 million people, and have $170 billion…

“Anything that is measured and watched, improves.”   – Bob Parsons, Founder & Director, GoDaddy.com We agree. Using metrics should be an essential component of your business’ internal communications strategy to keep your team informed and aligned, and there are few better ways to do so than with Geckoboard.   Geckoboard allows you to quite…

If a customer calls your business and is placed on hold, what kind of experience are they having? Are they listening to silence? Music? A recorded message? Hate to break it to you, but if your customers are listening to silence or music,they are not having the best possible experience. Studies show that 88% of…

Any effective leader knows his or her company’s success depends upon not just a vision or product, but the people who carry out the vision and build the product day in and day out – their employees. That’s why the most successful companies foster cultures that allow their employees to thrive and grow. We’ve rounded…

  Your in-store menu is where you promote products to eager customers who are ready to buy. It is the final opportunity for you to promote, showcase, and upsell products that suit their needs and cravings. So why do so many businesses treat their menu as an after-thought? According to Digital Signage Today:   29.5% of…

Take a second to think about the marketing you do to get customers to call your business. There’s the lengthy brainstorming sessions, the complex customer acquisition strategies, and of course, the advertising dollars. Most businesses spend about 94% of their marketing budgets on efforts to get people to call their business. They put almost all…

As I walked into the offices of LifeShare on June 3rd I had no idea what to expect from my first internship and “real world” work experience. For fifteen years I had completed assignment after assignment only to shelve everything I had worked on after the due date had passed. However, through this summer internship…