Spectrio Blog

Deal propels Spectrio’s upward growth trend, expands in-store marketing customer base Tampa, Fla. – April 24, 2019 – Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it has merged with Commercials On Hold, a division of Transmedia Advertising, based in Macon, Ga. The merger…

Look around your business, store, or office. What catches your eye? Your gaze probably passes some less-enticing visual cues and lands on a bright sign, vibrant green plant, or unique piece of merchandise. Humans are inherently visual people, and we are constantly looking to gather more information from the world around us. It’s essential to…

Data drives the bottom line in business, but when faced with too many dashboards, employees tune it out. It’s no surprise then that many business leaders are reluctant to tackle the challenge of effectively communicating insights. They know data storytelling is a powerful motivator of employee and consumer action. But they also know that if…

Scent can cause you to conjure up multiple feelings, images, thoughts, and memories. Smell is powerful and we shouldn’t overlook it — which is why some business owners have been bringing the power of smell to their stores. Scent marketing helps brands stand out, create unique branded experiences, and even drives sales. Let’s explore this…

Production Display Boards and Digital Signage for Manufacturing Manufacturing employees often work long hours, on their feet, doing the same tasks hundreds of times over. Their accomplishments are number based, which is often a far cry for the amount of effort put into a given day. The manufacturing industry accounts for 12.84 jobs in the United States.…

Customers now expect more than products and services from the brands they love. They also want experiences that come along with their purchases. So if you want to want to keep your customers happy and stand out from your competition, your brand must embrace experiential marketing. What Is Experiential Marketing? Experiential marketing is a marketing…

In-store marketing has countless benefits to your customers and bottom line. Along with creating a positive customer experience, your marketing tactics improve your overall revenue. However, there’s a third party that benefits from your in-store marketing: your staff. From reducing the number of unhappy customers to actively creating a better work environment, your in-store marketing…

More medical professionals are changing how they approach the waiting room patient experience, turning the dull space with old magazines into a calming and peaceful room that is entertaining and informative. One step many office managers are considering is the addition of digital patient check-in systems. Instead of needing to check-in at the front desk,…

Join us in booth #3211 at the Digital Signage Expo (DSE). The digital signage industry’s largest trade show is in Las Vegas from March 26 – 29. It’s hard to believe, but we’ve been attending for 7 years now. The best part? Every year is another opportunity for innovation. Why you should stop by the…

Customer feedback is the cornerstone of a healthy business. Instead of guessing what your audiences want and how they view your company, you can hear directly from your top customers on how your company can improve. From the cleanliness of your store to the customization options of your food, your customers can tell you what…

Every element of your restaurant says something about your brand. From the style of your dining area to your menu item names and cutlery choices, your restaurant atmosphere helps customers learn who you are. As companies become more focused on shaping brand perceptions, they’re looking for ways to connect with customers through in-store experiences –…

If you have a busy veterinary practice, then your phone likely rings off the hook. While you try to get to each client in a timely manner, it is not always easy. However, you can make the hold process easier and more pleasing to callers with the right on-hold messaging. On-hold messaging tends to be…