Spectrio Blog

Because it’s called “in-store” marketing, it’s easy to see why people might think that the results of this marketing strategy exclusively happen in a store. But when done right, in-store marketing can actually help a business market to and connect with customers after they leave. Let’s look at the ways that in-store marketing can create…

One of most fun features of digital signage and private label TV is trivia content. Customers can answer fun questions related to a variety of topics while waiting in your business. These questions keep customers entertained for a few minutes or even hours depending on the type of questions you choose. Trivia seems like a…

The design of your veterinary waiting room can determine the success of your business. There are multiple ways vets can create positive experiences for furry friends and their owners to keep both parties calm. Keep reading to explore the nuances of veterinary waiting room design. The Importance of Keeping Humans Calm Our pets are able…

In-store marketing is a brand reinforcement tool that helps people in your store get to know your brand, form a deeper connection with your company, and remember you long after they leave your store. But, simply having in-store marketing won’t create a high level of brand reinforcement. You need to know how to use in-store…

Hospitality is one of the most competitive industries in the global economy. There are more food, drink, and hotel options than ever, from glamorous hotels and five-star bars to Airbnbs and roadside shacks. As the hospitality industry changes to meet customer demand, so does hospitality marketing. In the past few years, brands have adjusted how…

As the finance industry becomes increasingly digital, many companies are looking to grow the value of their brick-and-mortar locations. By providing additional services and client care, people can improve their money management with positive in-person experiences. With this goal, finance managers are constantly looking for ways to upgrade their businesses. One option for financial organizations…

Have you ever been the target of a negative comment on social media or the recipient of a review that’s less than stellar? If so, you’re not alone. Many small businesses are encountering this problem, especially considering how many customers currently use social platforms to voice their opinions. Since you can’t simply delete negative comments…

The customer experience can make or break your business. Small issues that you may not notice could be shopping deal-breakers for some customers, driving down your revenue and leaving your business vulnerable. So it’s essential for small business owners to stay on top of customer experience trends to grow their business. Check out these 10…

What sort of soundscape does your business present to customers? Can your guests hear every conversation or noise throughout your store? Or do you control what they hear and how loudly they hear it? If you’re not actively using sound masking to control the auditory experience in your business, you could be driving customers away…

One of the top metrics that brands use when evaluating the health of their business is in-store ticket size. In-store ticket sizes determine how much, on average, your customers spend per visit. This metric can provide insight into the types of products your customers buy and how they react to different promotions and buying suggestions.…

The medical world has changed drastically over the past decade. With technology rapidly evolving, healthcare offices are adopting new tools to make procedures less invasive or more accurate. But technological advances aren’t just found in the operating room, they are also changing the patient experience in the waiting room and even in the exam room.…

As you look around your salon, you likely see content customers relaxing as they receive their treatments. You already do everything in your power to create a positive experience when people walk through the door, but there’s one thing you might be missing — free customer WiFi. WiFi marketing for spas and salons is a…