Spectrio Blog

Social media exists in the online world, so many business owners think that is the only place where they can engage digital audiences and grow a social following. But, businesses have many opportunities to develop their online presence from their physical location. They can use in-store experiences to drive customers to their social profiles and…

It’s getting more and more difficult to stand out from competitors and differentiate your business from others in your industry. You need to constantly look for new ways to wow customers when they walk through your doors. One way you can do that is with electrifying digital video walls. What Are Digital Video Walls? Digital…

Creating a unique slogan or brand phrase is only the first part of the marketing process. The next part is making sure there’s enough message retention in the content to make people act. It doesn’t matter how creative your copy is or how much effort your team put into the visual designs, if your customers…

I am thrilled to announce that Enplug has appointed Staisey Divorski as the new Vice President of Marketing. With over 10 years of marketing experience, she will be leading all of our marketing activities and team. “I was attracted to Enplug for its vision and talent. The company has proven itself to be the digital…

Recently, healthcare practitioners have started using their waiting rooms to connect with patients and create a more positive experience for them. They offer water, tea, and coffee, while entertaining patients with games for kids and video content for adults. Instead of treating the lobby like an empty space, they approach it as an opportunity to…

The hospitality industry relies on all five senses to sell its products. Customers feel sand between their toes, smell locally-made food, taste fresh ingredients in their cocktails, and watch captivating sunsets. Everything that convinces customers to choose a restaurant or book a vacation relies on the senses. This applies to the sense of sound as…

Private Label TV is a growing trend across a variety of industries and business sizes. Retailers use it to share information and style tips with customers, and businesses with lobbies use it to entertain customers and keep them patiently waiting. One industry in particular that is starting to embrace Private Label TV is the quick…

Digital marketing and traditional advertising outlets provide fantastic opportunities to drive business into your store and increase foot traffic. However, there’s a secret tool that is responsible for converting customers once they arrive — in-store marketing. What Is In-store Marketing? In-store marketing refers to marketing strategies that target customers while they are in a physical…

Spectrio’s Charlotte Office Continues Growth Curve with the Addition of Retail and Technology Marketing Expert TAMPA, Fla. – July 10, 2018 – Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today the appointment of Brian Harris as vice president of marketing of the Tampa-based company that…

What sounds do you hear when you walk around your auto shop? You might hear mechanical noises like drills and air pumps along with the chatter of customers and your sales team tapping on computers. These are wonderful sounds to hear in a successful auto business, but something’s missing. Where is the music? Where is…

How you present your fast casual restaurant menu board and what you include on your digital menu can have a significant impact on how customers view your food, what they order, and how much they spend. To understand how to create a digital menu board that leads to more sales, check out these quick design…

How many business owners or managers call their own company to truly evaluate the overall caller experience? The fact is very few. In reality, part of the customer experience is not only how patrons are greeted at the front door but the “phone door” as well. Everyone knows the cliché “You never get a second…