Spectrio Blog

There are multiples styles of marketing.  In-bound and out-bound are what most businesses understand.  But what are you doing once your customers are in your store? 74% of all purchase decisions are made while customers are shopping in a store.  In-store marketing captures customers’ attention while they in the prime position to finalize a purchase…

In order for a healthcare office to thrive, patients have to trust their practitioners, and practitioners have to do their best work. Without this agreements, patients will question their healthcare recommendations and leave to work with other institutions. If your practitioners are unhappy to the point where it’s affecting patient care, then they’re more likely…

  Despite the availability of texting, tweeting, and instant messaging, many customers still prefer to pick up the phone and call. They make reservations with restaurants or schedule appointments with salons, dress shops, and offices. The best part is that these modern phone calls can be trackable, optimized, and improved. With click-to-call buttons, customers no…

Chart is first of its kind to track in-store music play at retail locations TAMPA, Fla. – August 14, 2018 – Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, today announced it has partnered with What’s In-Store Music to debut exclusive charts for All Access Music Group that…

From earthquakes and wildfires to gas leaks, we’ve seen how manmade and natural disasters can wipe out years of business growth and institutional history. What’s the secret to protecting clients, employees, students and assets? Getting an emergency alert out quickly and effectively. That’s why we’ve created a notification application that not only lets our clients…

Offering free Wi-Fi to guests is no longer an option. Hotel and resort visitors expect to find complimentary Wi-Fi access during their stay, so hospitality businesses must incorporate this benefit into their offerings to give customers what they want and need. But, offering free Wi-Fi isn’t just a way to please and serve guests –…

Digital Upgrades at Cackle Hatchery     The Problem Cackle Hatchery specializes in hatching and shipping purebred poultry, but people still drive hours to visit their storefront and buy chickens. After noticing a Spectrio digital wait board at a local auto shop, the company saw a unique opportunity to capitalize on the time customers spend…

Bang Bang Burgers Makes Digital Upgrades     The Problem Charlotte, North Carolina-based Bang Bang Burgers serves artisanal burgers created from the highest quality Black Angus beef on hand-crafted brioche-style buns made from scratch by a local bakery. The restaurant prides itself on using locally-sourced ingredients, including its house-made fresh toppings, unique sides and craft beer that are all…

Without realizing it, a few small factors can dramatically affect your day. A rude driver can put you in a foul mood, or the smell of donuts can convince you to treat yourself. Your whole day could be decided just by a few minor stimuli. Your customers are no different. When they walk into your…

You may not think the music playing in the background matters, but research shows, it does. No matter your industry, playing music for your guests or customers directly affects their mood and behavior. The perfect playlist can set the tone for relaxing or for a spending spree. In fact, 63% of consumers have admitted to…

When you look around your waiting room, you might see customers watching TV, reading magazines, and playing on their phones. What you might not see is an essential marketing opportunity for your auto business that you’re missing out on. Offering free customer WiFi is a great way for businesses to market to audiences and keep…

Social media exists in the online world, so many business owners think that is the only place where they can engage digital audiences and grow a social following. But, businesses have many opportunities to develop their online presence from their physical location. They can use in-store experiences to drive customers to their social profiles and…