Spectrio Blog

In our extremely digital world of ever-changing technology, it can be easy to overlook tools that have been around for decades. While attempting to keep up with modern marketing strategies, creating websites, and updating social media profiles, many brands simply forget to pay attention to a less flashy, but extremely important element of their business…

One of the first rules of marketing and sales is knowing your customers. You must know what your customers want, think, and need to connect with them and deliver products, services, and marketing messages that resonate with them. To gain that insight, it helps if you can track and monitor customer habits and behaviors. This…

We’re excited to publish a guest blog by digital signage industry expert, Dave Haynes. Spectrio acquired Sixteen:Nine, of which Dave is the founding editor. Dave remains an unbiased industry expert and we’re honored to be able to dedicate our blog to his unique and impartial opinions. In this blog, Dave takes a look at how large digital…

We’re excited to publish a guest blog by digital signage industry expert, Dave Haynes. Spectrio acquired Sixteen:Nine, of which Dave is the founding editor. Dave remains an unbiased industry expert and we’re honored to be able to dedicate our blog to his unique and impartial opinions. In this blog, Dave offers his insights into the digital signage…

On-premise shoppers are among the most highly engaged prospects a brand can have. They’ve already chosen your business over your competition and shown that they are interested in doing business with you. While they are in your store and focused on what they need, it’s your job to make sure this brand engagement continues. You…

As you set up your digital signage, where you should place your signs may seem like obvious choices. You place them on empty wall space, right at the entrance of your location, or in the middle of your waiting area. But digital signage placement isn’t as straightforward as you think. Deciding the best place to…

A clear, open line of communication is important for any business, no matter what industry they’re in. For manufacturers, however, ensuring that non-desk workers are aware of their current tasks, inventory updates, safety requirements, and other aspects of their day-to-day responsibilities is more than just a matter of communication–it’s a matter of safety. Manufacturing corporate…

If you’re looking into digital signage for the first time or thinking about revamping your existing screens, you may be stuck wondering: what do I even have to promote? This feeling is not uncommon. A blank slate is a tough place to start. So if you’re trying to figure out your brand’s message when it…

We’re excited to publish a guest blog by digital signage industry expert, Dave Haynes. Spectrio acquired Sixteen:Nine, of which Dave is the founding editor. Dave remains an unbiased industry expert and we’re honored to be able to dedicate our blog to his unique and impartial opinions. In this blog, Dave explores what it takes to create a…

No matter which industry your business operates in, it’s likely that you use some form of digital signage for customer engagement. Why wouldn’t you? These screens are excellent ways to keep your customers engaged and entertained throughout their visit to your on-premise location. But how can your business be sure you’re relying on a great…

Whether you have been employing digital signage for corporate communications for some time or you are just now deploying a demo of this technology, it is important to measure the effectiveness of this communication delivery system for your company. Based on our industry insights, we have created some sample survey questions to measure this effectiveness.…

Shoppers have two options when it comes to browsing and buying. They can go online and use an ecommerce platform or they can visit a brick-and-mortar store. If brick-and-mortar retailers want to compete with the more-popular-than-ever option of online shopping, they are going to need to focus on creating unique and exceptional in-store experiences that…