Spectrio Blog

No matter which industry your business operates in, it’s likely that you use some form of digital signage for customer engagement. Why wouldn’t you? These screens are excellent ways to keep your customers engaged and entertained throughout their visit to your on-premise location. But how can your business be sure you’re relying on a great…

Whether you have been employing digital signage for corporate communications for some time or you are just now deploying a demo of this technology, it is important to measure the effectiveness of this communication delivery system for your company. Based on our industry insights, we have created some sample survey questions to measure this effectiveness.…

Shoppers have two options when it comes to browsing and buying. They can go online and use an ecommerce platform or they can visit a brick-and-mortar store. If brick-and-mortar retailers want to compete with the more-popular-than-ever option of online shopping, they are going to need to focus on creating unique and exceptional in-store experiences that…

According to Moore’s Law, the speed and capabilities of technology are expected to double every two years. As technology becomes faster and performs better, it becomes more accessible to the general public. Look at the evolution of the personal computer. When it first debuted, these computers were only found on college campuses and took up…

Like any other business, healthcare offices need a steady stream of new and repeat patients to make money and succeed. Offices that can’t get customers to return will spend more on marketing and sales, and practices that can’t attract new business will slowly grow smaller. From the moment your patients set foot inside your practice,…

If you’re thinking about bringing the technology of digital signage to your business or organization but still haven’t pulled the trigger, what’s holding you back? Most likely, it’s a combination of misconceptions about digital signage. Did you know that digital sigange works to grow your customer base, improve staff communication, reinforce brand recognition, drive sales,…

When automotive digital signage is added to your shop’s waiting room, it uplifts the store’s atmosphere and creates a better experience for everyone from your customers to your staff. In this blog, we’ll take a detailed look at how these screens can enhance your business. Automotive Digital Signage Educates Customers It’s no secret that customers…

We’re excited to publish a guest blog by digital signage industry expert, Dave Haynes. Spectrio acquired Sixteen:Nine, of which Dave is the founding editor. Dave remains an unbiased industry expert and we’re honored to be able to dedicate our blog to his unique and impartial opinions. This blog covers his take on LED coming into the evolving…

Video marketing is one of the most popular and effective forms of promotion today. Customers love watching video content and are likely to take action after watching a video.  Consider these statistics: 45% of people watch an hour or more of video content on YouTube or Facebook each week, and one-third of all online activity…

As an industry, retail banking has long favored a conservative approach to marketing and branding. Experts agree that it could stand to shake things up a bit. Financial institutions large and small leverage all kinds of tactics to jumpstart the customer experience from afar, but sometimes their in-branch persona doesn’t match their virtual spaces. This…

There once was a time when businesses operated and existed almost entirely in one location. That physical place was home to all customer touch points. The storefront was the location where employees, customers, products, and services came together. Disappointing customer experiences often came down to poor service or a dirty store. Modern businesses look a…

Cleanliness (or the lack of) can make or break a customer’s impression of your restaurant. Even before the COVID-19 pandemic, 66% of customers rated hygiene as more influential than customer service when it came to their perception of a restaurant. Keeping the most commonly used surfaces visibly clean isn’t only an effective way to ensure…