Spectrio Blog

Happy employees are essential to your business. When your team members are engaged, they provide better customer service which turns into more sales and higher revenue. Happy employees also lead to lower turnover rates, which means you spend less time vetting, hiring, and training new staff.  Motivating and inspiring your staff doesn’t need to be…

The Company now powers more than 50,000 screens worldwide. Tampa, Fla. – August 27, 2019 – Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it has merged with VS Networks, a leader in cutting-edge digital and interactive signage, headquartered in Chicago, Ill. With the…

When hashtags first came out, they seemed pretty straightforward. A hashtag made it easy to connect with people who were talking about the same thing.  For example, the first hashtag was used in August, 2007 so attendees at tech conference Barcamp could stay within a group. The #Barcamp idea took off, and hashtags are now…

The award marks the eighth time Spectrio has appeared on the Inc. 5000 list Tampa, Fla. – August 22, 2019 – Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it is No. 3806 on Inc. Magazine’s annual Inc. 5000 list, the most prestigious ranking…

How often do you review your marketing goals? If you are like many small business owners, that answer isn’t often enough – or at all. You should be monitoring your marketing efforts on a monthly, if not quarterly basis. While many business owners want to do this, they don’t know where to start.  We can…

Want to know the story behind some of the songs you hear while you’re out shopping or at a restaurant? Our partners at What’s In-Store Music take us Behind the Song featuring the song “‘Til The Light Guides Me Home” from William Duvall’s very first solo album, called “One Alone”. “‘Til The Light Guides Me…

Strong marketing strategies don’t just bring a customer in one time. They use remarketing strategies to get customers to come back to a business again and again. Let’s look at what remarketing is, why it’s so important, and how you can use on-premise marketing to launch, support, and grow your remarketing campaigns.  What Is Remarketing?  Remarketing…

Email marketing is one of the best ways to reach your audience. Studies have found that 81% of small business owners use email marketing as their primary customer retention channel.  Email marketing isn’t just popular; it’s effective and affordable. For every one dollar spent on email marketing, you can expect to earn $32 back. Plus,…

Giving customers exactly what they want and need is a surefire way to boost sales and customer satisfaction. It makes it easier to drive purchases as customers don’t have to think too much about whether or not they want to buy. One way to create this immediate interest and a shorter sales cycle is by…

Want to know the story behind some of the songs you hear while you’re out shopping or at a restaurant? Our partners at What’s In-Store Music take us Behind the Song featuring Kelvin Frazier’s latest hit, “Roller Coaster”. “I love to go to theme parks and ride the roller coasters. This thrill is my way…

If you feel like your social media channels are growing stale or you don’t know what to post anymore, you are not alone. Bloggers, influencers, and social media managers all struggle to put together unique and engaging content on a regular basis.  Fortunately, with a little creative brainstorming, you can come up with dozens of…

When people want to find a local business, they often turn to their phones. They perform a mobile search to find a nearby business that has the products or services they need. If you operate a local business and want these customers to find you, you need to invest in an important thing: local SEO.…