Spectrio Blog

Free customer WiFi is a convenience that customers appreciate, enjoy, and even expect. Many businesses recognize this is an in-demand customer need. They may even know that offering free WiFi can make customers spend more time on their premises which increases sales and ticket amounts. But, many businesses don’t know that free customer WiFi does…

Merger adds feature-rich plug-and-play capabilities to Spectrio’s digital signage technology Tampa, Fla. – March 27, 2018 – Spectrio, a leader in location-based marketing solutions powered by content and technology, announced today that it has merged with Charlotte-based 10 Foot Wave, a company specializing in the design, creation, deployment and management of digital signage media networks…

In March of every year, our team makes the pilgrimage from our home base in Los Angeles to Las Vegas for the Digital Signage Expo (DSE). It’s our industry’s largest trade show of the year, and we attend both to showcase our own innovations and to see what’s happening in the industry overall. This year,…

Ex-Googler Takes the Reins of Local Tampa Bay Company TAMPA, Fla. – March 21, 2018 – Spectrio, a leader in location-based marketing solutions powered by content and technology, announced today the appointment of Dax Brady-Sheehan as chief executive officer (CEO) of the Tampa-based company that serves over 67,000 customer locations nationwide. Brady-Sheehan succeeds Aaron Kleinhandler,…

It’s the goal of every business to get customers to return and make purchases again and again. Yet, far too many businesses don’t have strategies in place to trigger this habit in customers. Businesses want repeat customers, but they don’t have a customer loyalty program in place to keep them coming back for more. If…

It’s not enough for your auto business to have a website. It must have a website that actively drives interested prospects and customers toward connecting with you. One way to do that is by setting up your online presence so it regularly and effectively drives calls to your auto business. Driving phone calls is how…

Once you see the benefits of digital signage and decide to bring the technology to your retail store or restaurant, it’s time to choose a digital signage provider. But, before you start talking to potential partners, you have one more thing to do. You need to ask yourself the following questions. By knowing the answers…

When customers are in your store shopping, it feels like a victory. Your marketing and promotions worked, and interested audiences found their way to your store. But even if customers walk out of your store with shopping bags full of your products, there is another way you can get extra value from them before they…

Many of our customers have requested more visibility into their content on the Graphics and Videos App. With our new Proof of Play feature, you can see exactly what content is playing, where, and for how long. We’ve offered Proof of Play functionality in the past, but it was a very advanced feature. Now the feature is…

Enplug’s Display Groups allow users to set up more than one display that share the same content and settings. Until now, there wasn’t a simple way to move a device from one Display Group to another. With today’s feature launch, users can now move individual devices across Display Groups in a few clicks. Once a device is moved from…

When a customer sets foot in your store, you’ve won a huge victory. Not only has that person chosen you amongst all the competition, but they are now actively engaged with your business and ready you make their buying decisions. They’re not casually browsing your website while their kids are running around and screaming in…

As we head into a new year, it’s time to take a look at what happened in the previous 12 months and reflect on what that can tell us for the year ahead.  For starters, let’s have a look at some key takeaways that have been developing, not just in the last year, but over…