Spectrio Blog

If you haven’t added video to your organization’s marketing and communication plans, it’s more than likely that you are missing out, big time. Video is rapidly increasing audience engagement, search engine visibility, the rate of social sharing, the impact of email marketing, and audience perception of brands. Marketing videos are becoming par for the course…

The surface benefits of digital signage are obvious. Adding a modern content display in your office, shop, hotel, or retail store will improve the look of your location. It will show that your organization cares about keeping up with new digital trends and strives to provide your visitors with the highest level of customer experience.…

When you have a product or service to promote, you can introduce it through standard communication methods like text on a web page or copy on a printed brochure. Or you can take it up a notch, increase the likelihood that your offering will resonate with your audience, and drive a higher number of conversions…

It’s finally here! Based on user feedback, we’ve redesigned the Enplug Dashboard from the ground up. Now the entirely new Enplug Dashboard is available for all users. It’s fast, beautiful, intuitive, and powerful, and we hope you love it just as much as we loved building it. We streamlined the way users navigate display groups and…

Healthcare offices don’t need interactive signs to run a practice and serve their patients. An absence of engaging content and using human resources and static signs to convey and collect information will get the job done. But most healthcare offices aren’t satisfied with simply getting the job done. They want to serve their patients in…

More than 1 billion unique users visit YouTube each month, and 8 billion videos are viewed daily on Facebook. Video is one of the fastest growing media trends and marketers are taking notice. In the B2B Video Content Marketing Survey, 73% of respondents said video positively impacts marketing results and ROI. Many marketers see positive results…

SumAll is a cross-platform marketing analytics company that helps businesses take control of their data. Enplug talked with SumAll CEO Dane Atkinson about the company’s culture. At SumAll, transparency and innovative leadership bring the team together. Interview highlights: “We started this company before we knew what product we’d wanted to build, but with the knowledge that we…

One of the questions we often get asked at Enplug is: “Why should my company pay monthly for digital signage? We’ve only paid a one-time upfront fee in the past.” Like most cloud-based software, Enplug offers monthly and annual plans as opposed to one-time payments. We do this to provide users with lower initial costs,…

Take a look around your auto shop or tire store. Now, pay close attention to the way the marketing content is presented around your location. Is it eye-catching and interesting? Is it front and center or visible right when you walk in the door? If it isn’t, it’s possible that your content isn’t engaging enough…

An office’s design affects its team’s health, happiness, and productivity. And if you’re not making the most of creative office space ideas, you’re probably not getting the best work your team can offer. Employees should come to work feeling inspired, energized and focused (at least most of the time), and their workspace plays a huge…

Have you ever been in a waiting room and found yourself caught up in watching some of your favorite programming, only to later realize you never saw any commercials during the content? Or did you notice a border around the video clips that were playing, with things like the business’ logo or a weather feed…

Helen Keller said it best when she penned: “Alone we can do so little; Together, we can do so much.” Today, we celebrate the Enplug partners and entrepreneurs around the world who are helping spread the word and bring the Enplug vision to life. Europe: 26House Why you Chose Enplug: We have decided to bring…