Spectrio Blog

by Robert Anthony, Spectrio Creative Consultant Do you remember when talk radio was neighborly, not acerbic? When TV news was information as opposed to infotainment? Or when producing audio involved tape, razor blades and overflowing “in” and “out” boxes? Clark Anthony does, and though he appreciates the speed and efficiency of the digital age, he…

While there are advantages to both on hold messages and on hold music, we’re going to take a stand and say messages win out. Why? At Spectrio, we think that any time spent waiting is a great opportunity for companies to promote their products and services, communicate with customers, and build their brands! In an…

If better sales are what you’re after, in-store overhead messages should be a key component in your business strategy! Studies show (The Checkout Issue 2.12) that 2 out of 3 impulse purchases are due to a promotion that a customer just couldn’t pass up, and more than 60 percent of those customers purchase an additional…

CHARLOTTE, NC – April 30, 2013 – 10 Foot Wave partners with American Tire Distributors (ATD) to provide their suite of digital products to ATD’s 20,000 stores nationwide. About American Tire Distributor (ATD) – Headquartered in Huntersville, NC, ATD is the nation’s largest tire distributor. ATD’s coast-to-coast distribution network supports approximately 70,000 customers across the U.S.…

CHARLOTTE, NC – April 30, 2013 – 10 Foot Wave and Tire Pros have reached an agreement to provide their suite of digital products to over 500 Tire Pros stores nationwide. About Tire Pros – Tire Pros locations provide automotive services such as wheel alignment, brakes, shocks/struts, batteries, oil changes, regularly scheduled maintenance and more.  …

There are so many possible answers to this question! Let’s ask a few more questions and give some examples of what you could include in your on-hold messages. Does your business sell products or services? Explain the benefits of those products/services and showcase what makes your product stand out from the rest. Do callers often…

Voice of Choice: Melody Colina Though she started her communications career behind the camera, Melody Colina has always had a passion for voiceover work. She was attending the Connecticut School of Broadcasting for media operations when one of her teachers told her she should be in front of the camera instead of editing video…and that’s…

The Spectrio Ramblers of Tulsa completed the MS Walk on April 13th. The team was able to exceed their fundraising goal of $1,500 by raising a total of $2,910 to go toward research for a cure for Multiple Sclerosis. Although the weather was cold and rainy, the team completed the walk and were all smiles…

At Spectrio, we offer a wide variety of message on hold programs to suit any need and budget. But how do you choose what’s right for your company? Here’s a little more information about each of our update programs and some things to consider when making your decision.   Monthly A monthly update program allows…

The Spectrio Amblers of the Oldsmar office have completed our MS Walk! Together, we raised a total of $605, which all goes towards research for a cure for Multiple Sclerosis. Here are a few pictures from the event: Our Spectrio Ramblers have just over a week before the walk in Tulsa. Would you like to…

by Brittny Baldwin, Spectrio Creative Consultant Voice talent Gregg Simmel grew up in Ohio, and attended OhioUniversity where he studied Journalism. He transferred to the University of Miami and studied Political Science. He then made his way to the other side of the country, to San Francisco where he attended the Bailie School of Broadcasting.…

This is another one of those questions that depends on two things: your callers (most important) and your business model. Your Callers As a business owner, you have to think about who is calling your company in order to choose appropriate hold music. After all, an elderly caller will likely not appreciate the same type…