Spectrio Blog

When a piece of content is finally implemented, there is a sense of satisfaction and relief that you just completed a job well done. But, once you finish creating a content project, you can’t celebrate for too long. The work isn’t over when you publish, post, and present your new content to your audience. Next…

People have been making music almost as long as they’ve been making sounds. From lullabies to war chants, music has always served a purpose in the human experience. As civilization has grown, the use of music in our lives has changed, but its influence on our brains has not. With all of that in mind,…

In-store technology is no longer something reserved for only high-end, extravagant businesses. Fast casual restaurants, auto shops, mall retail stores, and every business in between can now embrace in-store technology using interactive touchscreens.   Interactive touchscreens exist as stand-alone kiosks, wall-mounted screens, or tablet-sized devices, and serve as a tool for empowering customers to control the…

Customer data. We hear about it all the time. How important it is to businesses big and small. How we can use it to connect with shoppers and clients. Why every business should be collecting valuable details about their customers. But, what do you really know about customer data? If you aren’t sure, here’s your…

Retail stores have a major obstacle in their competition with online retailers — the ease of letting your fingers find the right item in the right department is usually not available in retail stores. This competitor issue can be effectively addressed by retail digital signage. Two different types of digital signage software can provide a…

While visiting different LifeShare communities, we often have the opportunity to spend time with residents and listen to their remarkable stories. Recently, I met a veteran who has served in not one, not two, but three different wars (WWII, the Korean War, and the Vietnam War). Coincidentally, it was the day before Veterans Day and…

“Gratitude” is a feeling …… “thanks-giving” is an action. Have you considered this distinction?  For example, I am grateful for enduring health, friends and family.  For living among the fox, bear, elk and moose. For the forested mountain neighborhood that is more beautiful today than it was when I moved in 17 years ago.  In…

Digital signage at physical locations can help overcome the natural urge to share more information than your targeted audiences want or need to know. Persuasive marketing requires explaining your products or services in terms that resonate with your target audiences rather than in terms that appeal to you.  For example, a tech company may want…

Digital signage for service companies such as law firms, medical offices, insurance brokers, banks and other similar financial organizations can be very effective communication tools. Let’s look at each of these digital signage service company categories: Financial institutions Law and accounting firms Medical offices and clinics 1) Financial institutions — banks, mortgage brokers, credit unions…

According to the dictionary, gratitude is the quality of being thankful; the readiness to show appreciation for, and the ability to return kindness. As we approach the upcoming holidays, we are reminded to take time to consider things to be thankful for. The holidays are full of opportunities to demonstrate gratitude and appreciation, as well as…

As a healthcare provider or office manager, it can be difficult to keep up with the latest marketing and communication trends. New and improved technologies seem to come out daily. So to make your life a little easier, we’ve put together this guide so you can quickly get to know one of the hottest tools…

Visit any major casino in Las Vegas, and you’re likely to see an Enplug-powered display screen promoting the betting opportunities at USFantasy Sports, a company that is growing very quickly and is looking to scale throughout the United States and abroad. In USFantasy Sports’ daily fantasy contests, participants pick real players to win fantasy contests based…